Archives for November 2009

Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

Chris’s background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners

Blogs make great content: Search engines want fresh content, link-building is less important because it’s been so abused

Compendium

Is designed for marketers who don’t want to mess with technology
Takes keyword research, establish various blogs for each keyword
Software organizes blog posts for you

Compendium best practices

Every post should be written to your keywords
Be aware you’re creating an impression of credibility
Write 100 to 150 words then move on
Have good call to action, willing to buy after reading your blog
Need to give someone a way to go forward or will bounce away
Have a page about a topic and each page should be only one topic

Keep in mind

Most blog readers are first-timers, very few are subscribers
People are telling you their problem, really blogging for 1st-time visitors
People want to read how you’ve solved a problem like mine
Talk in language of your customer, talk about what you’ve done
Talk about what the customer cares about
Be pithy
Have bold calls to action

Fastest-growing keyword category: phrases that are 8 words long

More posts from the Boston SEO Meetup

Blogging is like the battle of the bulge -Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

“Great content isn’t great unless people see it” How social is search andsearch is social with Stuart Foster of The Lost Jacket scout agency forMullen Advertising

Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup

http://blog.designatededitor.com/2009/07/15/create-great-content-with-byron-white-of-idealaunch-and-lifetips–boston-seo-meetup.aspx

http://blog.designatededitor.com/2009/07/21/create-great-content-byron-white-of-idealaunch–seo-meetup–2d-of-2-parts.aspx

How he’s made millions: Amit from SuperAffiliateMindset.com and PPC Classroom

Blogging is like the battle of the bulge -Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

Battle of the blog comparable to the battle of the bulge: You know you should eat right and exercise. Great content requires frequency and diligence — Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

Chris’s background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners

Today, web-based software provides everyone the tools that only big companies had previously

Social Media comprises 16% of online activity

Individual searches are up, but no one is searching for your domain don’t waste time on branding

Searchers need someone to solve their problem TODAY.

Hard to predict how someone will describe his problem = lots of terms that people use for what you have

Paid vs organic search

PPC target tons of keywords
Organic = Most websites can only draw traffic on maybe 100 keywords
Problem = How do I win 10,000 terms?
Blogs work so well for search, titles are really important
Blogs lend lots of authority

Web content hierarchy

Most blogs organized improperly
Organize your content so entries will be posted to the correct tightly focused blog that’s based on what you’re targeting
Website is a legacy of old media = old ways of cataloging
Websites designed like a magazine, no one coming into your homepage anymore
Think about sitemap pyramid that there’s a big funnel, need a page for each keyword, titled, focused on that keyword
Send right message to right person at the right time

More posts from the Boston SEO Meetup

Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

“Greatcontent isn’t great unless people see it” How social is search andsearch is social with Stuart Foster of The Lost Jacket scout agency forMullen Advertising

Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup

http://blog.designatededitor.com/2009/07/15/create-great-content-with-byron-white-of-idealaunch-and-lifetips–boston-seo-meetup.aspx

http://blog.designatededitor.com/2009/07/21/create-great-content-byron-white-of-idealaunch–seo-meetup–2d-of-2-parts.aspx

How he’s made millions: Amit from SuperAffiliateMindset.com and PPC Classroom