Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Chris’s background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners
Blogs make great content: Search engines want fresh content, link-building is less important because it’s been so abused
Compendium
- Is designed for marketers who don’t want to mess with technology
- Takes keyword research, establish various blogs for each keyword
- Software organizes blog posts for you
Compendium best practices
- Every post should be written to your keywords
- Be aware you’re creating an impression of credibility
- Write 100 to 150 words then move on
- Have good call to action, willing to buy after reading your blog
- Need to give someone a way to go forward or will bounce away
- Have a page about a topic and each page should be only one topic
Keep in mind
- Most blog readers are first-timers, very few are subscribers
- People are telling you their problem, really blogging for 1st-time visitors
- People want to read how you’ve solved a problem like mine
- Talk in language of your customer, talk about what you’ve done
- Talk about what the customer cares about
- Be pithy
- Have bold calls to action
Fastest-growing keyword category: phrases that are 8 words long
More posts from the Boston SEO Meetup
Blogging is like the battle of the bulge -Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
“Great content isn’t great unless people see it” How social is search andsearch is social with Stuart Foster of The Lost Jacket scout agency forMullen Advertising
Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup
http://blog.designatededitor.com/2009/07/15/create-great-content-with-byron-white-of-idealaunch-and-lifetips–boston-seo-meetup.aspx
http://blog.designatededitor.com/2009/07/21/create-great-content-byron-white-of-idealaunch–seo-meetup–2d-of-2-parts.aspx
How he’s made millions: Amit from SuperAffiliateMindset.com and PPC Classroom
About Suzanne McDonald
your article is so informative and interesting. nice shared.
To learn about the very important topic of SEO but as important, if not more important, to be able to network with other individuals that share common interests.
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Very helpful post, thanks a lot, going to subscribe to the feed, seems pretty good so far.