Battle of the blog comparable to the battle of the bulge: You know you should eat right and exercise. Great content requires frequency and diligence — Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Chris’s background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners
Today, web-based software provides everyone the tools that only big companies had previously
Social Media comprises 16% of online activity
Individual searches are up, but no one is searching for your domain don’t waste time on branding
Searchers need someone to solve their problem TODAY.
Hard to predict how someone will describe his problem = lots of terms that people use for what you have
Paid vs organic search
- PPC target tons of keywords
- Organic = Most websites can only draw traffic on maybe 100 keywords
- Problem = How do I win 10,000 terms?
- Blogs work so well for search, titles are really important
- Blogs lend lots of authority
Web content hierarchy
- Most blogs organized improperly
- Organize your content so entries will be posted to the correct tightly focused blog that’s based on what you’re targeting
- Website is a legacy of old media = old ways of cataloging
- Websites designed like a magazine, no one coming into your homepage anymore
- Think about sitemap pyramid that there’s a big funnel, need a page for each keyword, titled, focused on that keyword
- Send right message to right person at the right time
More posts from the Boston SEO Meetup
Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
About Suzanne McDonald
Thank you Boston SEO for having us present and take part in the round table discussion. It was a great event and I personally encourage any SEOers in the Boston area to attend this meetup.
Basically, they want to apply the same evolution that organic search experience with the introduction of universal search to paid search ads. I predict that product listings will be the most common example of this in 2010.
Hi and thanks for contributing. Always great to hear what other pros are thinking, especially when it comes to what Google is up to! Barring unforeseen circumstances, I’ll be reporting on a Google presentation at Google in early Feb. Stay tuned! Thanks again, Suzanne
Search engine marketing is hot. The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. We believe search is actually gaining some market share from other types of online marketing.
Hi and thanks for your sharing insights … wondering which element of online marketing is taking the biggest hit as a result of search? Readers, please chime in! -Suzanne
I would get back into formation like nothing ever happened. This current injury seemed … I shall prevail in the battle of the bulge.
I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!
Hi and thanks so much!
Yep, get ’em & out! Who has time for hourlong webinars and whitepapers anyway? Really, that’s what’s so great about a blog: You don’t have to start from the beginning; the medium allows readers to ask questions if they’d like clarification or more examples, etc.
I very much appreciate your comment & of course feel free to ask questions!
Suzanne