For global entities seeking American audiences
You are an educator, individual, or business based outside of the United States with some – or extensive – Social Media experience. Your focus is on setting New Media goals and expanding your Social Media reach in the U.S. – and reaching those goals.
Expand your New Media acumen with a qualified U.S. mentor/consultant to guide you. Designated Editor helps global professionals and educators create the most effective New Media strategies/visions. This 10-session course cuts through Social Media “red tape” and fast-tracks you to the core that counts. Results-driven course content is fully geared to you, the international professional, and focuses on what works relatively quickly. This course is designed for 1-to-1 interactions but can be expanded to include key personnel.
Targeted to your goals, International New Media course may include
- Analyzing your Social Media globally and in the U.S.
- Cutting through the clutter and comprehending how the payroll system works
- Identifying your target U.S. audience(s) – and the ABCs of converting visitors
- Goal-setting from a global perspective
- Campaign development from a global perspective
- The DE 360 of Social Media for the global professional focusing on the most relevant social media channels, which may include: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, Vine, and more
- Avoiding the Social Media pitfalls – for the global professional or educator
- Campaign design, development & execution
- SEO & Search Marketing – including the most cutting-edge aspects
- The world of search-engines – Google, Bing & more
- Advertising online – as it relates to social media and PPC from paid advertising managers
- Mobile as it relates to Social Media – and email
- Social Media trends – here’s what you need to know and do about the future of workforce trends
- WordPress or CMS (if needed)
- Websites and how they relate to your Social Media
- Targeted messaging and content development for the global professional or educator
- Understanding the power of content strategy
- Outreach strategy including face-to face
- Executing multichannel campaigns
- Influencers who matter for the global professional/educator
- The Global Checklist for Optimal Productivity
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