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Archives for November 2009

“Great content isn’t great unless people see it” How social is search and search is social with Stuart Foster of The Lost Jacket scout agency for Mullen Advertising

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How social is search and search is social  with Stuart Foster of The Lost Jacket scout agency for Mullen Advertising at the Boston SEO Meetup

Food sponsor: CentersandSquares.com

Great content isn’t great unless people see it

How to network your content

The Lost Jacket … scout agency for Mullen Advertising, started 18 months ago

Social bookmarking sites: who’s submitting, when, what time?

Who you know, who your connections are how well you are in bed with those people

Front page of Digg can drive 20,000 hits in a matter of hours

SEO and marketing: Can generate 15,000 links from commenting

Outposting strategy

  • one type of hub where content lives
  • try to drive links there
  • conversions, leads
  • have outposts and drawn in from there to main site


Twitter #1 influx

Needs to be targeted to appropriate demographic

Every product requires a different approach

For biz: want to create a resource to gain loyalty

Monitoring results


Most common mistakes

  • Host your blog
  • Own your domain
  • Own your data


Microsites and redirect to Facebook

Provide relevant, content that’s interesting to the people who are following me

Twollow: setup keywords, determine who to follow
SocialToo: churn and burn followers

Content: Keep to 80-20 rule when it comes to selling, 20 percent selling, 80 percent information

Previous SEO Meetups

Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup

“Create Great Content” with Byron White of IdeaLaunch and LifeTips @ Boston SEO Meetup

“Create Great Content” Byron White of IdeaLaunch @ SEO Meetup — 2d of 2 parts


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