marketers

E-Marketing and new media tools and tips for artists

E-Marketing for Artists infographic by Designated Editor for the Newport Arts and Cultural Alliance

E-Marketing best practices

Claim & maintain your profiles on the major platforms

Fish where the fish are

Form relationships with individuals

Don’t forget customer service

Know you are not in control

80/20 rule: Only talk about yourself 20% of the time

Be useful and helpful to your fans/followers on social media

Offer incentives to visit to your gallery/business, consider other deal types

Use tools and services available beyond simply sharing, such as Facebook ads

Make it easy to share: Include, at minimum, the Like button on your site/blog

Track progress via Facebook Insights, Google Analytics and Email open rates

Monitor activity constantly: Hootsuite/Tweetdeck and smartphones are helpful

Embed and cross-pollinate: Embed YouTube videos in your blog, share your blog posts

Buckle up: The rules and platforms will continue to change and evolve, creates opportunities

E-Marketing: How to get started & make progress

Get your house in order: Focus on your website to ensure social users will not find it confusing/messy

Add a blog: Great for Google rankings and a spot for you to compile all your great content

Learn a little about SEO & develop an editorial calendar to keep your blog on track

Build an email list & establish an e-newsletter schedule; go for big photos & deals

Claim your brand on various social media platforms (see infographic above for current top picks)

Determine which social media platforms your target audiences are using

Start with the platforms that your best customers are using, most likely Facebook

Cross-pollinate: Your blog will help feed your social media and email newsletters

Thanks so much to the Newport County Arts & Cultural Alliance for hosting a fun panel on E-Marketing for Artists.

And thanks to fellow panelists @Annie Collela & @Andrea McHugh of the Newport and Bristol County Convention and Visitors Bureau for sharing your insights and contributing to this post.

And, last but not least, thanks to the Preservation Society of Newport County for hosting.

Social Media resources from Designated Editor

Prior presentations, Powerpoint slides & posts by Suzanne McDonald of Designated Editor

Leveraging LinkedIn: Free tips to prospect and engage

Facebook for Business 101: Branding to Engagement to Ads to ROI

New Media Tips to Land Your First Customer

Top social media tips for marketers, journalists, and more

Social Media was the hot topic at Columbia Journalism School’s Social Media Weekend the last weekend of January. A whirlwind of strategies, tips, and tactics was a constant centrifugal force, but we managed to gather a few highlights for you.

Columbia Journalism School Professor Sree Sreenivasan led the 2012 Social Media Weekend (#SMWknd).

Marketers

Never cold call anyone, contact via Twitter, e-mail, then phone
Be careful of your tone so as not to seem intrusive
Important to respect the brand you work for, but also have a personal brand

Journalists

Join social journalism groups on Facebook & other platforms
Need to bring multimedia skills to the table to swim to the top in journalism these days
Keep your perspective
Speed is crucial for breaking news, doesn’t all have to be original content ~ Edelman SVP Steven Rubel, media futurist
Journalists should consider themselves as columnists: Their personal brands can be an asset to the parent company.
“We have a whole new breed of reporters coming in that are fearless; they recognize the value of personal brands.”

Political players

Social media acts as an “early warning” system for candidates, campaigns can track and respond to issues.
In politics, it’s not just about the numbers. It’s about the intensity within those numbers.

Social media is a broad-reaching topic covering many different platforms and professions. Whether you are a marketer, journalist, or political figure, social media can be leveraged to impact your initiatives.

Thank you to @Sree and all who contributed to the discussion at Social Media Weekend #SMWnd!

E-Marketing for Artists panel features Designated Editor, Newport CVB