Top social media tips for marketers, journalists, and more
Social Media was the hot topic at Columbia Journalism School’s Social Media Weekend the last weekend of January. A whirlwind of strategies, tips, and tactics was a constant centrifugal force, but we managed to gather a few highlights for you.
Columbia Journalism School Professor Sree Sreenivasan led the 2012 Social Media Weekend (#SMWknd).
Marketers
- Never cold call anyone, contact via Twitter, e-mail, then phone
- Be careful of your tone so as not to seem intrusive
- Important to respect the brand you work for, but also have a personal brand
Journalists
- Join social journalism groups on Facebook & other platforms
- Need to bring multimedia skills to the table to swim to the top in journalism these days
- Keep your perspective
- Speed is crucial for breaking news, doesn’t all have to be original content ~ Edelman SVP Steven Rubel, media futurist
- Journalists should consider themselves as columnists: Their personal brands can be an asset to the parent company.
- “We have a whole new breed of reporters coming in that are fearless; they recognize the value of personal brands.”
Political players
- Social media acts as an “early warning” system for candidates, campaigns can track and respond to issues.
- In politics, it’s not just about the numbers. It’s about the intensity within those numbers.
Social media is a broad-reaching topic covering many different platforms and professions. Whether you are a marketer, journalist, or political figure, social media can be leveraged to impact your initiatives.
Thank you to @Sree and all who contributed to the discussion at Social Media Weekend #SMWnd!
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