Getting Started With Social Media
A PRSA/SENE
Professional Development Event
http://www.prsasene.org/Events/Social_Media_Event_5-21-09.htm
5/21/09
Steve Quigley, Boston University PR professor
Steve’s talk was largely geared to his audience, PR practitioners, who are grappling with social media and how to utilize these tools. There’s always something to learn, so I’ve noted a few resources that were mentioned. What I found most interesting is how traditional media instructors are adjusting to this wide new world. The answer, it seems: as best they can. A very engaging speaker who’s figuring how to mesh the old and new.
Real benefit is gathering input real-time
“Manifesto for the 21st Century Public Relations Department”
Book: “The Clue Train,” understand how the old guard thinks
Book: “New Rules of Marketing and PR” by David Meerman Scott
Council of PR firms prfirms.org white paper: “Evolving Role of PR in the Age of Social Media”
Seth Godin: Flipping the funnel
- how to turn strangers into friends
- friends into customers
- and then customers into salespeople
Hopes
- We’ll get paid to be listening
- Rediscover our voices, our real selves
- Guide organizations and ourselves toward greater authenticity & empathy
Commoncraft.com = simple videos to explain complicated things: RSS, blogs 3 minutes
Technorati does annual state of the blogosphere
AdAge Power 150, top comm. Blogs
New Age clipping: Randian6, BuzzMetrics
About Suzanne McDonald
I’m currently sitting in Quigley’s class here at Boston University at the moment. His classes are insightful and innovative. If you’re totally new or even looking to expand your skills, this is the man in the know!
Wow, there are still people not familar with social media, yet? 😉
Indeed, and I think it’s an issue of the evangelists being technical-oriented, so there’s a lot of lingo flying around.
As I’m continually learning, I’d like for this blog to help those who aren’t so adept — in addition to being a forum for higher-level ideas and discussions.
Thanks again; I really value your thoughts and input!
Suzanne
i hope you going to learn fast…
good luck
Is this a book, a paper or a seminar? Sounds right up my street, I just need to know how I can get hold of it
It was a presentation for Public Relations Society of America’s Southeastern New England Chapter.
Steve Quigley is a professor at Boston University; he may be open to send the slides to you:
http://twitter.com/stevequigley
I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work.
How do Social Media sites like Digg, Younews.in work?
How social media will help for site promotion?
Thanks a lot for providing the resources here. By the way, you can find some at the files search engine http://rapid4me.com . I’ve checked already. I read a lot of books in PR. I understand that now it is very important to be good at it if you want your company, your plans or projects to work in the best way.
Great overview. Your style of writing is really a joy to read.
Thanks for your question! I’m not familiar with Younews.in
Rather than venture a guess on my own, I wonder if any followers would like to field this one?
Hi there,
Thanks for your question!
The quick answer is: building links, which builds credibility with search engines such as Google. Since link-building is so easy and so easily abused, my take is search engines are beginning to place greater emphasis on user-driven actions, such as time spend on page.
Thus quality content becomes paramount whether it’s placed on landing pages or blogs or articles. Great content is also more likely to get picked up by Digg and related sharing sites, the benefit of which is pure visibility.
Does that answer your question? I’d love to hear other readers’ thoughts and input, so please chime in!
Hope this day is treating you well!
Suzanne
that’s a great link. thank you for sharing 🙂
Ibnteresting blog, have bookmarked this page, keep up the good work
Thanks so much for your encouragement! Might I suggest using the “subscribe” feature, on the left side of the page. You’ll get posts automatically sent to your email or other personal location that you choose. 1,400 are already subscribers, which enables more coverage of events and seminars.
Thanks again,
Suzanne
This has helped me no end, thanks
Glad to help! Thanks for taking the time comment!
A*** Blogger, keep posting, this has been awesome to read just what i needed, thankyou!
informative read,good blog,A***
You’ve been bookmarked, waiting for the next post , many thanks.
A****** Blogger, thanks so much for this info.
Brilliant read, you’ve conveyed this point very well.
This is a significant post and shows how social media helped the response to the crisis. Thanks for the post…
Good Post…..All the best for the future projects…..thank you for sharing with us….
A****** Blogger, thanks so much for this info.
This is a great site, very handy, just what i was looking for, keep up the good work, many thanks!
Indeed, and I think it’s an issue of the evangelists being technical-oriented, so there’s a lot of lingo flying around.
Have really enjoyed reading this. Keep up the good work, have bookmarked this page.
Thanks so much! I invite you to subscribe as well, the subscription statistics helps demonstrate the blog’s value. Thanks again!
A cardinal rule of effective communication: Cut out the jargon. Thanks for taking the time to contribute!
This is great advice and the subject line is very important indeed – can make all the difference in my opinion. We have had some great results from more “intriguing” subject lines!. A great campaign should of course combine the best in both design and copy writing and agree that the second element nearly always gets overlooked. Good copy can also help improve your chances of running the gauntlet of spam filters – always check copy for “watch” words that may leave e-marketing campaigns foul of firewalls and filters.
Grusse dich!
Thanks so much for your comment and for sharing your thoughts. I’m curious what makes the cut for “intriguing” when it comes to headline writing
For the sake of all being fair in Search Marketing I understand that you wouldn’t want to be specific.
Care to cast any predictions for what 2010 will bring to Search Marketing?
Thanks again for your insights and please do subscribe!
Suzanne
I didn’t know that some colleges had PR classes? Perhaps its because I never took business classes or related fields when I was in college.
Actually, you’re more likely to find PR classes in the Communications, Journalism, or Mass Media Departments. My master’s alma mater offers a PR track as well at University of South Carolina Columbia.
If you’re interested in public relations, you want to check out Public Relations Society of America.
Do let me know if this information is helpful to you,
Suzanne
hey!Suzanne ,
you have a great sense of posting, thats great just keep it up.
love and regards to all.
That is right.
Predictions for 2010 included that acquisitions will dominate the technology market, causing the strong [corporations] to get stronger; smart energy management will become a key trend; a very social Web will take over in a bigger way; location-based technologies will finally become prominent.
Hi and thanks so much for your supportive comment … easy and informative readin’ that’s the goal!
Hi there,
I agree but question whether tech acquisitions are always a wise move: When do they become unwieldy, resisting innovation and squashing others who are innovating? I suppose one answer is sustaining a strong entrepreneurial environment.
While networking in person, I’ve heard some people say we’re experiencing that now: High unemployment sends the innovators back to their garages.
What’s your take?
Thanks for stimulating the brain!
Suzanne
Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained!
hey Suzanne, your article posting is just the great one.
Hi there,
Informed and entertained … quite a compliment … Thanks!!
Useful information shared..Iam very happy to read this article..thanks for giving us nice info.Fantastic walk-through. I appreciate this post.
Hi there and thanks for taking the time to comment; wondering where you’re based? -Suzanne
I really enjoy reading the articles on this blog. I’ll bookmark this so I can read more later.
Thanks Suzanne, im from indonesia…. Please visit my blog and leave coment OK… Regard
Hi and thanks for taking the time to comment. Don’t miss a post, subscribe using the RSS function. -Suzanne
Ok, i will subscribe RSS now, Miss U Suzanne…
Thanks! Post forthcoming … was editing on a 160-page catalog, now shipped woo-hoo
Is this event being broadcasted or recorded? Any other simillar events will be very interesting in future posts.
No broadcasts but I prefer quick write-ups to webinars and the like … if you can’t be there and ask questions what’s the point? Then again, I’m a text gal, right?