Content crucial for quality websites
Content informs, teaches, and builds relationships with an audience; it is crucial for a good website. White label seo services professionals at the SEMNE event on Sept. 15, 2010, listened as Dianna Huff of DHCommunications spoke on how quality content increases a website’s search engine popularity.
Content marketing primer for SEO professionals
Follow along with Dianna Huff’s slideshow.
“We are all publishers now”
- DIY PR
- WordPress
- Social Media
- User reviews
What drives content?
- Social Media
- Recommendations
- Universal search
- People looking for products/services
Website visitors have questions
- Does this company offer what I’m looking for?
- Can it solve my problem?
- Who else has the company done business with?
- Is there something I can show my team/boos?
- What should I do next?
How do you help clients come up with content?
- Think like a reporter; develop a beat.
- Where do I get story ideas
- Ask customers what they want and cater to them.
- Create FAQs, How-to guides, product comparisons, blog posts
- Look for themes that could be built from one-off variations on keywords
- Study web analytics
- Survey people
- Study social media trends
Create reports, comparison charts, articles, how-to guides to convert people to your products and services.