Content marketing for SEO professionals

Content crucial for quality websites

Content informs, teaches, and builds relationships with an audience; it is crucial for a good website.  White label seo services professionals at the SEMNE event on Sept. 15, 2010, listened as Dianna Huff of DHCommunications spoke on how quality content increases a website’s search engine popularity.

Content marketing primer for SEO professionals

Follow along with Dianna Huff’s slideshow.

“We are all publishers now”

• DIY PR
• WordPress
• Social Media
• User reviews

What drives content?

• Social Media
• Recommendations
• Universal search
• People looking for products/services

Website visitors have questions

• Does this company offer what I’m looking for?
• Can it solve my problem?
• Who else has the company done business with?
• Is there something I can show my team/boos?
• What should I do next?

How do you help clients come up with content?

• Think like a reporter; develop a beat.
• Where do I get story ideas
• Ask customers what they want and cater to them.
• Create FAQs, How-to guides, product comparisons, blog posts
• Look for themes that could be built from one-off variations on keywords
• Study web analytics
• Survey people
• Study social media trends

Create reports, comparison charts, articles, how-to guides to convert people to your products and services.