How social is search and search is social with Stuart Foster of The Lost Jacket scout agency for Mullen Advertising at the Boston SEO Meetup
Food sponsor: CentersandSquares.com
Great content isn’t great unless people see it
How to network your content
The Lost Jacket … scout agency for Mullen Advertising, started 18 months ago
Social bookmarking sites: who’s submitting, when, what time?
Who you know, who your connections are how well you are in bed with those people
Front page of Digg can drive 20,000 hits in a matter of hours
SEO and marketing: Can generate 15,000 links from commenting
Outposting strategy
- one type of hub where content lives
- try to drive links there
- conversions, leads
- have outposts and drawn in from there to main site
Twitter #1 influx
Needs to be targeted to appropriate demographic
Every product requires a different approach
For biz: want to create a resource to gain loyalty
Monitoring results
- Whos talkin
- Postrank
- Google Alerts
- Technorati completely obsolete, relevant in 2005 not now
- Radian6, but don’t get sentiment
Most common mistakes
- Host your blog
- Own your domain
- Own your data
Microsites and redirect to Facebook
Provide relevant, content that’s interesting to the people who are following me
Twollow: setup keywords, determine who to follow
SocialToo: churn and burn followers
Content: Keep to 80-20 rule when it comes to selling, 20 percent selling, 80 percent information
Previous SEO Meetups
Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup
“Create Great Content” with Byron White of IdeaLaunch and LifeTips @ Boston SEO Meetup
“Create Great Content” Byron White of IdeaLaunch @ SEO Meetup — 2d of 2 parts
About Suzanne McDonald
Ya, Technorati is pretty much sh** nowadays, they really had something on their hands but let it go to waste.
-Adam
Hi Adam, I know ironic how organizations get lazy when they’ve grasped victory. Was just at Social Media Club Boston last night, and Real Player is doing a national listening tour, making an effort to redeem itself.
Ya, Technorati is pretty much sh** nowaday
Blogging is like the battle of the bulge -Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Battle of the blog comparable to the battle of the bulge: You know you should eat right and exercise. Great content requires frequency and diligence “http://compendiumblogware.com/”
Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Chris’s background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners
Blogs make great content: Search engines want fresh content, link-building is less important because it’s been so abused
Compendium
Technorati hasn’t been great for a while – a few years ( that 2005 is pretty much accurate )
I have had clients who have not owned their own domain name, and it is a huge mistake. I even had one that was blackmailed by their designer – they would not hand over the name unless they paid a substantial amount of money. ALWAYS host your own blog and own your own domain name – it is part of your business’s assets.