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Archives for September 2009

The New Socialism: Content owners’ undoing? Panel at OMMA Global

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The New Socialism: Content Owners’ Undoing?

Andrew Heyward, Senior Advisor, Marketspace LLC
Panelists

Neil Ashe, President, CBS Interactive
Ben Edwards, Publisher, Economist.com
Eric Hippeau, CEO, The Huffington Post
Martin Nisenholtz, SVP, Digital Operations, The New York Times Company
James Pitaro, VP and Head of Media, Yahoo! Inc.Neil Ashe CBS Interactive
Bed Edwards Economist.com:
Clients value the quality of economist subscribers
Eric Hippeau Huffington Post
What are you uniquely delivering to the marketplace?

Martin Nisenholtz NYT.com:
  • NYT mistakes: missed the whole Search business, shut down New York Today
  • Sustain properties as destinations: Yahoo FinanceFocus needs to be on audience experience, reaffirmed commitment to stay fee-free
  • Dual revenue streams is the way to make these businesses work: advertisers and subscribers

How the new socialism is destroying the old capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

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How the New Socialism Is Destroying the Old Capitalism
Terence Kawaja, Managing Director, GCA Savvian Advisors
at OMMA Global

Traditional media is:

  • like real estate, have to buy
  • like religions, never sure what’s working


Social media development didn’t arrive overnight
Broadcast moved to narrow cast, then to digital and to social

Each has distinct characteristics, infinite choice

  • Social media hard to predict
  • SM advertising potential is still TBD
  • Being too early is the same as being wrong
  • User-generated content still not supported by advertisers


Advertiser’s challenge: is there a market?

  • What happens when it’s unpaid, and therefore not in your control?
  • What about usage and scalability?
  • What other opportunities are there to target audiences on many dimensions?
  • How do you capture engagement?

More notes from OMMA New York 2009:


How Dunkin Does Social … mmm donuts at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global


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