How the New Socialism Is Destroying the Old Capitalism
Terence Kawaja, Managing Director, GCA Savvian Advisors
at OMMA Global
Traditional media is:
- like real estate, have to buy
- like religions, never sure what’s working
Social media development didn’t arrive overnight
Broadcast moved to narrow cast, then to digital and to social
Each has distinct characteristics, infinite choice
- Social media hard to predict
- SM advertising potential is still TBD
- Being too early is the same as being wrong
- User-generated content still not supported by advertisers
Advertiser’s challenge: is there a market?
- What happens when it’s unpaid, and therefore not in your control?
- What about usage and scalability?
- What other opportunities are there to target audiences on many dimensions?
- How do you capture engagement?
More notes from OMMA New York 2009:
How Dunkin Does Social … mmm donuts at OMMA Global
Transforming Social Media Connections Into Qualified Leads at OMMA Global
About Suzanne McDonald
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