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Archives for April 2009

What’s new with social media with Brent Csutoras @ SMX West 2009, first of three parts

The following are notes from an SMX 2009 session. Notes are not intended as final copy.
Enjoy and please feel free to comment!

What’s new with social media
www.brentcsutoras.com

What’s changed and how to start marketing in them

Reddit

  • When logged in, you select which groups you want to be in, front page determines your dashboard
  • Auto show you top 10 most popular Reddits at any given time
  • Track which are the top 10 on the front page and get into those categories
  • Cool feature: you can control your subdomain
  • Gadgets: pop subreddit, you can create your own and
  • Market your own reddit, will grow virally


Digg

  • Not much has changed or will change for a while
  • Recommend content, based on history, what you’ve voted on, friends voted on
  • Have to be profitable due to funding this year

With all social sites right now, harder for people to get by with weak tactics, spamming and not knowing what you’re doing. They will ban domains and users, not something to throw at an intern.

Can’t get yourself killed in the space even before it get to full potential

StumbleUpon

  • Whole new system based on content with categories, recommended stories, have a popup toolbar
  • Gives content related upon other
  • Pay attention more to tags and how to get noticed
  • Look for Beta group and can see new stuff
  • Can be great jump-off to get into digg and reddit


StumbleUpon partner program: can’t use it unless corporate: lots of traffic exposure
May eventually open up to everyone

Buzz

Will feature third-party sites, only featuring high-level sites right now

Wykop
Polish social media site: lead to referrals on digg
If have language abilities, look to those foreign social media site to build traffic

How to Use Social Media to Attract More Customers HubSpot webinar

The following is intended to be notes, not final copy. Comments are welcome; please enjoy!

Special guest presenter: Brent Leary, co-founder and Partner of CRM Essentials and recognized expert in the field of social CRM (Customer Relationship Management).

http://www.hubspot.com/marketing-webinars/social-media-crm/

Spending more time on facebook and twitter than email

93% of Americans say companies should have a ocila media presencse

56% say they feel more connected to and better served by companies that interact with them in social media environment

Social CRM, it isn’t just a software program to utilize

Automation

  • creating content is crucial
  • then make it easy for others to distribute content via Twitter, Digg, etc.
  • tubemogul: create video and help distribute and track your viewership


Analysis

  • Conversation management
  • Have to respond quickly and accurately to what’s going on CoTweet : have more than 1 person on twitter, see aggregate of tweets about company, can then assign               to employees to follow-up
  • Favotter: track who’s tweeting, recommending (free)
  • Retweet: Tracks who’s spreading the good word (free)
  • Twittalyzer: figure out what the tweeter is all about (free)
  • Salesforce can Tweet from within
  • Radiant 6 social media monitoring: dashboard (fee), help build w right kind of ppl
  • Slideshar.net: drives traffic


Now have to create interesting content

How do you prove SM?
Have to look at it more creatively
Look at hits, create landing pages

Local businesses: need to create searchable content, make it so they can find regardless of where they are

It’s all about what the searchers are looking for

Web 2.0 tools mixed with Marketing 101 speak will get you shut out, quickly

Listen and make sense to others, just a different way of thinking than marketing