How to Use Social Media to Attract More Customers HubSpot webinar

The following is intended to be notes, not final copy. Comments are welcome; please enjoy!

Special guest presenter: Brent Leary, co-founder and Partner of CRM Essentials and recognized expert in the field of social CRM (Customer Relationship Management).

http://www.hubspot.com/marketing-webinars/social-media-crm/

Spending more time on facebook and twitter than email

93% of Americans say companies should have a ocila media presencse

56% say they feel more connected to and better served by companies that interact with them in social media environment

Social CRM, it isn’t just a software program to utilize

Automation

• creating content is crucial
• then make it easy for others to distribute content via Twitter, Digg, etc.
• tubemogul: create video and help distribute and track your viewership

Analysis

• Conversation management
• Have to respond quickly and accurately to what’s going on CoTweet : have more than 1 person on twitter, see aggregate of tweets about company, can then assign               to employees to follow-up
• Favotter: track who’s tweeting, recommending (free)
• Retweet: Tracks who’s spreading the good word (free)
• Twittalyzer: figure out what the tweeter is all about (free)
• Salesforce can Tweet from within
• Radiant 6 social media monitoring: dashboard (fee), help build w right kind of ppl
• Slideshar.net: drives traffic

Now have to create interesting content

How do you prove SM?
Have to look at it more creatively
Look at hits, create landing pages

Local businesses: need to create searchable content, make it so they can find regardless of where they are

It’s all about what the searchers are looking for

Web 2.0 tools mixed with Marketing 101 speak will get you shut out, quickly

Listen and make sense to others, just a different way of thinking than marketing