Web business coach Jim Kukral‘s keynote at Affiliate Summit East 2010 offered insights to entrepreneurs and professionals. Some highlights follow, many of which are covered in detail in his new book: “Attention: This Book Will Make You Money.”
I finished the book in a weekend of beach time — well spent — reading, gazing at seals, wondering how close the great white sharks may be, thinking of how Jim’s insights can further my business and my clients’. Jim includes tons of examples of how hard-working “doers” have forged their own successes, very encouraging.
How the web can bring you closer to your success
1. Say what you do (and quickly)
Average attention span last year was 2.7 seconds, which is the time it takes to read a Tweet.
2. Solving problems: People go online either to solve a problem or to be entertained.
If you’re not solving problems for your customers, why should they bother?
3. Know your customer
Why are people going to buy your product? Anticipate what your customer will want.
4. Be the alternative
Why do people drink coffee? For energy! What if you don’t like coffee?
There’s always an opportunity to create something that people will want.
5. Make it easy
People under 30 have no problem paying for something as long as they can get right away & it’s what they need.
Ideas are the genesis for success
- Get in the mindset
- Carry a notebook
- Forget everything
- Combine ideas
- Be unlike everyone else
- Listen
- Do the opposite
- Make a list
- Free your mind
Now go make something happen
- If you want to be remarkable, you need to do something remarkable.
- Never show effort, never show how hard it is (borrowed from Frank Luntz’s keynote).
- Doers get what they want and everyone else gets what they get.
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