Reacting to the Google Mayday update Eric Covino of Creative Signals offers tips for minimizing effects of Google’s algorithm alterations at the June 7 SEO Meetup.
Create websites that withstand search engine updates
First, are you in a market you can compete in? If so:
1. Focus on links
- Directories
- Business.com
- Bestofweb
- Yahoo
2. Interact where users may be
- Promote your site in various places, wherever your audience may be hanging out:
- Once you get traffic, capture attention or get them to fill something out.
- Pursue what’s new and how it can help clients.
Personal search, mobile, social media fill the future
- Personal search going to matter more and followers will matter more, try to be in as many spots as possible
- People searching within social applications will become a bigger part of Search
- Have to be sure you’re in directories and social sites
- The longer it goes, the more fragmented it’ll get
- Yelp app gets more hits than the website
- Apple says iAds expected to serve 48% of mobile ad market
Is search doomed?
- As long as search engines exist, it will be important to understand how they work
- Title tags and metatags have already started dying
- Bookmarking sites in a browser will end
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