Transforming Social Media Connections Into Qualified Leads at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global

Moderator: David Honig, Advisor and Co-founder, Media6degrees, Inc.

Panelists
Brian Halligan, CEO and Co-Founder, HubSpot
Zephrin Lasker, Founder & CEO, Pontiflex, Inc.
Mark Moran, Founder & CEO, findingDulcinea

Brian Halligan:
How organic gets the pull

• Really active doesn’t work well
• Remarkable blog w great content
• Then market the content thru Twitter

1.    Create great content
2.    Optimize for Google and Twitter
3.    Market it
4.    Measure the various pipelines

Can be 6 times more effective if it’s marketed properly

Mark Moran:

• Need to understand your business and what you want to gain from the campaign
• There’s no one answer for everyone, take one, implement, measure and see which works best
• What’s the value of one customer for you
• How many potential customers are on Twitter, etc.

David Honig:
Marketing changed enormously, you can participate in the conversations, better track those links, but what does it mean to your brand?

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