By Alexandra Smith
Pinterest: ‘The newest social media phenomenon’
Overdrive Interactive professionals Louis Gudema, Ja’Nae Duane, and Danielle Laurion pinned Pinterest as a service that has gone viral, making it a great opportunity for a business’ marketing strategy.
Pinterest for Business
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“Pinning”
- The Pinterest network is the virtual replacement to pinning notes and pictures on refrigerators and bulletin boards
- Users can virtually “pin” almost anything to a board
- Pins can be described, named, and even given a price banner for products
- Can pin things from the web, YouTube, another Pinterest page, or upload from your computer
- In fact, 80% of pins are shown to be “repins,” in comparison to Twitter, where a small fraction of tweets are retweets
Pinning for business
- Put “pins” on your website to conduct market research and track user interest
- A great way to test out products and create online focus groups
- Use for coupons, product tutorials, and testimonial boards
- Highlight positive feedback, and reach out to audience members’ negative feedback
- Users can post pictures and video (including directly from YouTube, which drives traffic back to your YouTube channel)
- Create a more personable relationship with the brand and show company culture at work
- Show a visual history of your brand through pictures
Pinterest business examples
- Peapod used video to show behind-the-scenes operation of grocery delivery
- GE used Pinterest to show a visual portfolio, as well as archive their past products
Know how to pin and know your pinners
- Repurpose content to optimize a business Pinterest profile
- Attach a location to your profile and use keywords to drive traffic to your website and other social media channels
- Use a keyword-rich board header: Even descriptions of images should contain keywords
Pinterest is a smart business strategy to use Pininterest. It’s a great way, through knowledge of your stakeholders, to reach them through integrated strategy, keyword rich content, and ultimately, multiple channels.
Catch Overdrive Interactive’s webinars, including: “15-Minute Webinar: How to take advantage of Pinterest.”
Start “pinning” to start winning!
