Pinterest for business success

By Alexandra Smith

Pinterest: ‘The newest social media phenomenon’

Overdrive Interactive professionals Louis Gudema, Ja’Nae Duane, and Danielle Laurion pinned Pinterest as a service that has gone viral, making it a great opportunity for a business’ marketing strategy.

“Pinning”

• The Pinterest network is the virtual replacement to pinning notes and pictures on refrigerators and bulletin boards
• Users can virtually “pin” almost anything to a board
• Pins can be described, named, and even given a price banner for products
• Can pin things from the web, YouTube, another Pinterest page, or upload from your computer
• In fact, 80% of pins are shown to be “repins,” in comparison to Twitter, where a small fraction of tweets are retweets

Pinning for business

• Put “pins” on your website to conduct market research and track user interest
• A great way to test out products and create online focus groups
• Use for coupons, product tutorials, and testimonial boards
• Highlight positive feedback, and reach out to audience members’ negative feedback
• Users can post pictures and video (including directly from YouTube, which drives traffic back to your YouTube channel)
• Create a more personable relationship with the brand and show company culture at work
• Show a visual history of your brand through pictures

Pinterest business examples

• Peapod used video to show behind-the-scenes operation of grocery delivery
• GE used Pinterest to show a visual portfolio, as well as archive their past products

Know how to pin and know your pinners

• Repurpose content to optimize a business Pinterest profile
• Attach a location to your profile and use keywords to drive traffic to your website and other social media channels
• Use a keyword-rich board header: Even descriptions of images should contain keywords

Pinterest is a smart business strategy to use Pininterest.  It’s a great way, through knowledge of your stakeholders, to reach them through integrated strategy, keyword rich content, and ultimately, multiple channels.

Catch Overdrive Interactive’s webinars, including: “15-Minute Webinar: How to take advantage of Pinterest.”

Start “pinning” to start winning!