media

Video book review: 30-Minute Social Media Marketing

Master social media in 30 minutes with marketing pro Susan Gunelius

With more than 20 years of marketing experience, Susan Gunelius, author of the book “30-Minute Social Media Marketing,” breaks down the vast social media realm into short chapters: “Giving you access to anything and everything you want to know about social media.”

Susan says 30 minutes of social media practice a day for a beginner is a reasonable time allotment. But, if you are doing it right, the time you invest will increase because you will be more engaged in conversations with your connections.

“30-Minute Social Media” book’s sidebars are quick and easy to digest

5 tips for writing amazing SM content
15 ways to jump-start your campaign

Highlights

Tips like setting up a timer
Twitter terminology and types of tweets
How to do social media for a startup
Do’s and don’ts for Facebook and Twitter
Various platforms for audio and podcasts
How to buy tiktok likes
Where and how to find freelancers
How the Google Panda update changed social media

Social Media Strategy recipe

Identify your overarching goals
Get inside the head of your customer
Solidify brand image, web messaging, promise-making
Find audiences
Create messages that consistently maintain brand promise
Broaden audiences across multiple platforms
Build brand advocates
Enable your network
Be engaging, real, true
Test, analyze, repeat
Be consistent and persistent

And Part 3 of the book dives into social media in 30 minutes a day: weekly “to-do’s” that will help you spend your time wisely. This section includes tips on direct marketing and cross promotion. If you don’t know what these are, check out Susan’s book.

Published in the Fall of 2011, Susan Gunelius’ 30 Minute Social Media Marketing is a great guide for beginners and experts who are seeking new ideas. Susan ends her book with a written kick-in-the-pants to go forth and prosper.

30-Minute Social Media Marketing: Step-by-Step Techniques to Spread the Word About Your Business
By: Susan Gunelius
Published: Oct. 25, 2010
Best for: Small businesses, startups, social media beginners

Mad Men: More lessons to mine for Social Media

Don Draper Mad Men

Mad Men illustrates our evolution, but have we?

The Mad Men countdown clock is ticking down (too bad there’s no widget to post here), and I’m thrilled. Sadly, no time to use Betty’s party planner, but cheers to AMC for another season of lessons that can be applied to Social Media.

While the social media integration was widely commented on at South by Southwest Interactive 2012 (highlight posts forthcoming BTW), there’s so much more to contemplate.

Mad Men was also mentioned on a panel at the SES (Search Engine Strategies) New York conference yesterday. The panel discussed integrated marketing and mentioned the pitch Don Draper gives to Kodak when the slide “wheel” is introduced.

My Tweet about kicking off the Social Media Strategies course I teach with the Mad Men Carousel clip became a top tweet. Sorry there’s no embed, but click to watch: http://bit.ly/MadMenCarousel

Very evocative, no? This is how I want my students to think of the class: interesting, ever-evolving, which reflects where we are in this industry today.

The Sterling Cooper pitch provides a perfect frame for today’s students — and professionals: It illustrates how technology changes, but the desire for human connection pervades.

Meanwhile, my 2012 conference circuit is echoing: We’ll soon be dropping all the prefixes: e-marketing, online marketing, search marketing new media. It’ll just be straight-up marketing. I read a recent OMMA post that Social Media staffs are being fully integrated into the marketing departments. This make sense, no? You wouldn’t have an email department all by itself and only thinking about getting into inboxes (then what?)?

In essence, we’re all here to align what the company has to offer with customer expectations.

I can’t help but wonder what’s really going through the minds of the Millennials who’ve signed up for Social Media Strategies when I show them a pitch for a product that took consumers by storm decades before they were born. It’s an ideal starter to a class the focuses on engagement and interaction, and we start practicing these fundamentals on Day 1.

I’m eager to see how Mad Men keeps the conversation going, both in my class and in my mind.

What other lessons have you learned as Mad Men shows us a reflection of ourselves in another time?