Video book review: 30-Minute Social Media Marketing

Master social media in 30 minutes with marketing pro Susan Gunelius

With more than 20 years of marketing experience, Susan Gunelius, author of the book “30-Minute Social Media Marketing,” breaks down the vast social media realm into short chapters: “Giving you access to anything and everything you want to know about social media.”

Susan says 30 minutes of social media practice a day for a beginner is a reasonable time allotment. But, if you are doing it right, the time you invest will increase because you will be more engaged in conversations with your connections.

“30-Minute Social Media” book’s sidebars are quick and easy to digest

• 5 tips for writing amazing SM content
• 15 ways to jump-start your campaign

Highlights

• Tips like setting up a timer
• Twitter terminology and types of tweets
• How to do social media for a startup
• Do’s and don’ts for Facebook and Twitter
• Various platforms for audio and podcasts
• How to buy tiktok likes
• Where and how to find freelancers
• How the Google Panda update changed social media

 Social Media Strategy recipe

• Identify your overarching goals
• Get inside the head of your customer
• Solidify brand image, web messaging, promise-making
• Find audiences
• Create messages that consistently maintain brand promise
• Broaden audiences across multiple platforms
• Build brand advocates
• Enable your network
• Be engaging, real, true
• Test, analyze, repeat
• Be consistent and persistent

And Part 3 of the book dives into social media in 30 minutes a day: weekly “to-do’s” that will help you spend your time wisely. This section includes tips on direct marketing and cross promotion.  If you don’t know what these are, check out Susan’s book.

Published in the Fall of 2011, Susan Gunelius’ 30 Minute Social Media Marketing is a great guide for beginners and experts who are seeking new ideas. Susan ends her book with a written kick-in-the-pants to  go forth and prosper.

30-Minute Social Media Marketing: Step-by-Step Techniques to Spread the Word About Your Business
By: Susan Gunelius
Published: Oct. 25, 2010
Best for: Small businesses, startups, social media beginners