How to enhance your success in social media, hosted by Newport Interactive Marketers on October 21, 2010, at Christies
Social networking expert, Nick Brown, was the moderator for the panel comprised Kathie Manchester from the Rhode Island Blood Center and Dana Duellman, entrepreneur of My Perfect Space, consultant, and Realtor. These speakers are excelling in the online art of social media and shared their secrets of success with the audience.
Social Media Secret’s Slideshow Presentation created by Nick Brown
The panel started with a discussion on online analytical tools, such as Google Analytics, which allow you to measure the ROI of your website:
- Analytical tools measure the traffic onto your website and show how the audience is finding your content.
- Utilize these tools to enhance the visibility and success of your website.
- Improve traffic influx via powerful keywords, target niche markets, and engage audience with content.
Tips for Success on Twitter
- Timing is crucial
- Know when your audience is listening
- Leave space on your Tweets for others to comment when they Retweet you
- Twellow: The Twitter Yellow Pages shows Twitter users in your area
- Explore this site to make connections
- Check out Twitter Grader
- This program measures the power of your profile
- See how you measure up in the Twitter world
Tips for Success on Facebook
- Utilize testimonials and ratings
- Adding the “Like” button to your articles/blog/site is crucial!
Tips for Success on both Twitter and Facebook
- Interact with other users
- Social Media is about BEING SOCIAL
- Others appreciate feedback and will reciprocate
- Work on building long-term relationships
- Social media is a conversation with your friends and customers- don’t shout at them.
- For small businesses: Let your personality shine through in your content
- Show your audience your passion and enthusiasm
- Do not be afraid to give your pages character; it will engage your audience and build a strong client base
- Use human interest stories to engage users
Check out Social media expert Brian Solis‘s information shadow: the cumulative effect of long-lasting content. Explore other Social Media Experts’ tips to enhance your success.
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