Social Media Summit: What Is the ROI of Social Media? Part 3 featuring Harvard Fellow danah boyd

http://www.masstlc.org/clu/socialmedia/

Speaker: danah boyd (all lowercase, stet) Microsoft, Harvard Fellow     http://www.danah.org/

Things changing as part of social media

New form of public space/culture: not same as what see in real world or what you grew up in

5 Properties

1. Persistence: what say sticks around, a-synchronis conversation, look back to ’93
    Everything we want said, what say now, we’re haunted by this

2. Can copy & paste conversations, can be plastered everywhere: changes who sees it, how can deal with it. Core of bullying both teens and adults.

3. Searchability: no more calling in sick when really on vacation
    Care more about the people who have power over you

4. Scalability: tricky because can’t assume anything will reach viral status

5. Mobile phone (locatability or de- locatability): now with GPS changes everything, more confusion about private/public space as this develops

Invisible audiences
No sense of who your audience is: how to adjust what is appropriate and how will be judged when someone reads it 10 years from now

Collapsed contexts
Today: We’re in a business setting, English speakers, know something about social media
Drives back to social norms and what’s appropriate

Blur between public and private
Private is not dead, things are just confusing right now
A lot of speaking in code: Shakespeare could be read on two levels

Social media here to stay, have to figure out how to engage with it in an ongoing way!