As Google and Bing stare down social media threats, these search engines are taking steps to retain relevancy for searchers. Algorithm changes like “real-time” search will increasingly include social media activity — helping to recognize experts — and can be used to build links as well.
Here’s a few Social Media steps, advice from Josh Ziering owner of Full Speed SEO at Affiliate Summit East 2010, that can help boost your to boost Search Engine Optimization (laypeople term: Google rankings).
- Make profile look authoritative
- Keep following/follower ratio so you look authoritative
- Utilize hashtags all the time, make them really general
Other platforms
- Set up Google profile
- YouTube
- Yahoo Answers
- UrbanSpoon, Yelp
- Make links public, everything else private
- Create business page
You can also follow Josh on Twitter @JoshuaZiering
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