Email LinkedIn Twitter

Social media is simply trust – Peter Shankman, Founder of HARO – Help a Reporter Out

6 Comments


Social media is simply trust, previously known as reputation management

Peter Shankman, Founder of HARO – Help a Reporter Out
@ Affiliate Summit East 09

Peter Shankman keynote video available

Learn how to write

  • 80% of communications will be written
  • You have 1 paragraph to nail the reporter, the buyer, whoever you’re trying to connect with
  • Learn how to write, with brevity, and you will increase your sales


If they’re at your site + you can’t hook them with our writing = you will lose the sale

You’re creating top-of-mind presence

Social media is trust, everything you do, everyone will know what you’re doing, so have to be honest

About Suzanne McDonald

Former Boston Globe journalist, New Media Education Expert, founder of Designated Editor: Teaching individuals, educators & companies how to create influential interactions & eliminate social media insanity.

Comments

  1. peter says:
    August 13, 2009 at 1:08 am

    Actually, I’ve got nothing to do with the biz coach – I just run HARO. 🙂

    Reply
  2. Suzanne of Designated Editor says:
    August 13, 2009 at 1:22 am

    Thanks for the correction! i enjoyed your talk yesterday, Suzanne

    Reply
  3. Mike says:
    August 15, 2009 at 6:02 pm

    You are the MASTER of Brevity, Suzanne. You should create a SHORT ebook on BLOG WRITING… charge $19.99 for it… and give me a version FREE so I can write a testimonial! lol. 🙂

    Reply
  4. Suzanne of Designated Editor says:
    August 16, 2009 at 7:55 pm

    Hi Mike,

    Y’all are missing the speakers’ quips and humor, but I do try to honor readers’ time … or lack thereof!

    Thanks again,
    Suzanne

    Reply
  5. improve memory power says:
    October 10, 2009 at 6:00 am

    I agree that social media helps a lot.But i am also sure most people would agree that it does not work for everybody.If a brand gets involved in SMM,then the whole process has already got a huge bias.

    Reply
  6. Omega Seamaster says:
    October 21, 2009 at 6:17 am

    I agree that social media helps a lot.But i am also sure most people would agree that it does not work for everybody

    Reply

Speak Your Mind

*