How social media is changing brands at PepsiCo at OMMA Social

In honor of the the first major brand to eschew Super Bowl ads in favor of social media, on Super Bowl weekend Eve, we’re compelled to post these insights from PepsiCo and OMMA Social.

Social media is growing as a marketing tool; it is a great way to reach consumers.  PepsiCo has seen how social media impacts their campaigns: It is a key driver of business performance.

PepsiCo’s  Director of Digital and Social Media Bonin Bough described how social media is changing brands at PepsiCo.

Dewmocracy demonstrates how to galvanize your fans

PepsiCo is in its second year of using social media.  During this time 

• Users have created 3 flavors of soda
• College humor utilized
• Has become an immersive experience
• Dew fan so rabid: Perfect audience
• PepsiCo is beating expectations on sales side

SoBe beverages advises consulting new resources for new ideas

• Let digital agency run the show
• Drop traditional ad agency
• TV spots

Foursquare and blue app: Can we transform loyalty?

• Leverage location-base services to create loyalty as person enters store
• Approach location from a portfolio, move beyond Foursquare
• Don’t let the perfect stand in the way of the good

Universal Purpose Code: innovation leads to connections

• Use barcodes to hear human stories

Social media is changing brands at PepsiCo.  Bough advises listening to the consumer and incorporating consumers’ opinions into the business to ensure continued loyalty and success.

Editor’s note You don’t have to be a big brand to adapt these successes and scale them to your customers and target audiences. Posts such as this inspire great opportunities for Designated Editor clients.