Driving and Planning Your Social Media Editorial Calendar
Do you find Social Media overwhelming … and making you crazy?
Designated Editor’s Suzanne McDonald shared sanity-saving tools to engage and increase social media effectiveness with the Yankee International Association of Business Communicators in Greater Boston last night. Here are a few highlights.
Social Media challenges we’ll address
- What should an editorial calendar look like?
- How to discover influencers?
- How to be more efficient?
- How to measure and boost ROI?
- How to integrate across platforms?
4 elements of social media planning
Stage 1 Your audience & influencers
Stage 2 Find & leverage the right tools
Stage 3 Integrate social media channels
Stage 4 Social media optimization & metrics
Tools
HubSpot, Compendium, WordPress Editorial Calendar plugin
Stage 1 Audience & influencers
- Who might be your best advocates?
- What are their defining characteristics?
- What are they looking for?
- Are you using the right vocabulary?
Tools
Google Trends, Google Alerts, Google Keyword Tool
Influencer detection tools
Wildfire leaderboard, Technorati blog tool, Twiangulate, Klout Twitter plugin
Stage 2 Use the right strategic tools
- Editorial calendars
- Blogs: Yours and others’
- Email newsletters
- Search marketing best practices
Tools
Samepoint, OMGili, Icerocket, Cision EdCals
Stage 3 Integrate social media channels
- Claim social profiles: Facebook, Twitter, LinkedIn, Quora, SlideShare, Pinterest, Google+ etc.
- Determine most relevant social channels
- Monitor, engage & integrate
- Sentiment analysis
- Weave your content across platforms
Tools
Whathashtag, Twitalyzer, Twilert, Twitrratr
Stage 4 Social media optimization & metrics
- Be more efficient
- Be more effective
- Optimize for performance
- Calculate your ROI
Tools
Hootsuite, Google Analytics, Facebook Insights, bit.ly, Twittercounter, SproutSocial
Many thanks to Yankee International Association of Business Communicators President Linda Sanders for the opportunity to share these insights.
Looking for a speaker for your event or organization? Check out myriad new media topics Suzanne McDonald has presented.
About Suzanne McDonald
Hi there,
I just came across this and wanted to reach out. I’d love to get your thought on http://marketmesuite.com ?
I’d love to chat sometime 🙂
~Tammy
Hi Tammy,
Thanks so much for taking the time to comment and mention MarketMe. I just took a brief look and one thought on the homepage: Visitors may not scroll down, and you have very limited text above the fold. It’s not clear, just from those few lines that (from what I can tell) you are a Hootsuite/Tweedeck competitor.
Also, end-to-end should be hyphenated (can’t shake all the copy editing training from daily newspapers).
Be happy to chat further. Thanks again,
Suzanne