Social Media audience attraction & retention: If you suck, you’re simply amplifying it -Scott Stratten at Affiliate Summit East 2010

Social media = talking to people

Social media = NOT a new way to run horrible ads

Social Media enables us to see that other people are awesome. But if you suck, you suck worse on social media –Scott Stratten, UnPresident, UnMarketing (Twitter @UnMarketing) wrapped up an hour ago at Affiliate Summit East 2010.

Words to post by

• Marketing isn’t a task or to-do list. It’s every single time you have a touchpoint with any audience.
• Build a following and friendships before you ask for anything.
• Invest time before you try to pull.
• Don’t say or do or post anything that you don’t want to see on a billboard.
• Take the time to write custom messages for Twitter and Facebook *each.*

Once you choose a social media platform (Twitter/Facebook etc.), here’s what to expect

3 stages of platforming

1. Traction – getting people to pay attention, start conversations
2. Momentum – when you get invited into conversations
3. Expansion – Have to play to small crowd until you get the big time

Stratten Tweeted 10K times before pitching anything; 38,000 of his Tweets were @replies to other people, meaning 75% of @UnMarketing Tweets were conversations.

Convert your corporate sensibilities

• Better for your video to be on someone else’s blog than to promote yourself — let it go.
• Why we have to listen – 98% of people will complain online, not directly to you, so at least listen.
• Can’t control the troll? Take the high road 99% of the people are watching and seeing.
• If you haven’t found the creepy dude at the event, you are the creepy dude at the event!