Social media: Attracting, engaging, measuring
Based on years of research and careful analysis, Dan Zarrella‘s Science of Social Media webinar hosted 10,899 people. Utilize these highlights to effectively use social media: from building a network, to formulating ideas, to measuring results. Science of Facebook Marketing by Dan Zarrella
View more presentations from HubSpot Internet Marketing
The webinar transcript is available at HubSpot.
Engaging in conversation is NOT the best way to build a social media following.
So, how do you do it?
Share social content
- You will be seen as an authority on a topic
- Builds your reach better than conversation
- Builds your reputation
Social media campaigns: Dan’s best practices
- Publish interesting content
- Write easy-to-read content
- Use more nouns and verbs than adjectives and adverbs
- Be unique & present your best content
- Ask people to comment on your content: Social calls-to-action
Twitter tips
- Post interesting content
- Add links to your tweets to increase reach
- People w/ more than 1,000 followers tweet more links & share information
- Don’t over-tweet. Post content, and let it sit.
- Tweets that have “Please ReTweet” have 4x more retweets & gets 3x more Retweets than “Please RT.”
- Friday is hottest RT day
- Identify yourself as an authority
- Have picture as your avatar
Facebook tips
- Negative stories will not compel positive action
- Make content easy to read: Simple, not dumb
- Use nouns and verbs for content, not overly flowing language
Blog tips
- A lot of comments do not mean a lot of links to your blog
Want to learn more?
Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Congratulations on making a Guinness World Record, Dan Zarrella and HubSpot!
Thanks for your tweets of webinar #smsci: @danzarrella, @HubSpot, @JustinWise, @richardangulo, @JasonMillerCA, @suedaisy, @LaurindaShaver, @cmturnier, @vknipper, @dave_schneider, @TaraFlo, @NVanReece, @2healthguru, @ToyTrendExpert
Great post.