SEO: What’s working? What’s relevant? A Newport Interactive Marketers Q&A session

By Julie Woodside

At another successful Newport Interactive Marketers event, attendees got comfortable in a second floor meeting room at Christie’s as Eric Covino, of SeoBook.com and CreativeSignals.com, fielded questions from an audience of eager SEO info-seekers.

What did Newport Interactive Marketers learn about SEO?

SEO general tips

• Titles: Be concise; don’t pack with modifiers
• Content: Be focused, relevant, concise, engaging
• Content booster:
  • Blog approximately 3 times per week
• Put your links in the main body for your content, rather than in the side bar.
• Keywords
  • Find them using Google AdWords, Wordtracker
  • SoloSEO.com finds relevant sites for your keywords
    • SoloSEO Link Search Tool
• Use SEO for Firefox to sort results by page rank
• Invest in a quality design

On-Page optimization

• Avoid salesy copy
• Use tags to articulate what your site is about.
• Great site for info on on-page optimization

Off-Page optimization

• It’s what drives search, links, anchor text
• Relevance is important- Google needs to understand relationship
  • Don’t be a link farm
  • Google’s ‘people’ know when you aren’t relevant
• Link building is the most difficult aspect of SEO

Does video boost rankings?

• YouTubeis good if used properly
  • See great video tips from NIM’s March gathering on integrating video
• If you put video on your site, use a hosting service, so your site will load quickly
• Hire a specialist SEO Company: Brisbane Search Engine Optimisation Agency provides quality services.

SEO success recipe: Time + Money

• Find your niche and look at similar sites
  • Are they brands?
  • What is their domain page rank strength?
• Invest in design

Reputation management

• BrandYourself.com
• Stay visible
• Use authoritative press releases

Eric Covino stresses the importance of link building for SEO purposes: Great content is good, but without link building, you will not see the ranking results you want for your website.  Strong content, simple design, your character, and relevant link-building are the formula for successful SEO strategy.

Be sure to attend the next Newport Interactive Marketers event for great networking opportunities and valuable marketing information.