Google Adwords Best Practices
When: January 27, 2009; from 6:30 PM – 9:00 PM
Where: Newton Marriott, Newton, MA
Speaker: Malinda Gagnon, Google Inc.
SEMNE welcomes new members, but beware that if you’re new to this world, there’s quite a learning curve. That’s another reason to go, eh? Excellent networking and snacks with full bar (and drink coupons). Jonathan Hochman does a great job and is a valuable resource!
Google AdWords highlights from Malinda Gagnon
In this era we need to
Give clients something to make campaigns perform better
Companies are looking to do more with less
Clients relying on us more
Measurable results, use marketing dollars more wisely
Do what we’ve always done that much better
Go back to core competencies: search best practices, content best practices
Search Best Practices
Connect audience with the info the audience is seeking: Reach right audience with the right message at the right time
Adgroup best practices
Have your targeted audience see you
Has to be tightly targeted
Keywords, fairly targeted, related to the ad and the service offered
When trying to determine themes, keep in mind
Differentiate products or services you offer
Different levels of services, specify among each
Same product with various phrases or synonyms used
Keyword best practices
Reflect what users are searching for
Create relevant themes of keywords to relate back to specific ad text
Keep in mind
Users who are familiar with what you’re selling
then think about those who are not experts
Avoid the middle of the road (paying for unyielding clicks)
Accurately reflect the services being offered
Use keyword variations to maximize exposure
Use broad, phrase and exact match, as well as negative keywords to weed out unqualifieds
Adtext best practices
Give customers a very clear call to action: They should immediately know what to do next
Reflect your keywords in ad text: Make ads unique so they stand out, see what else is out there and what competitors are doing
Test multiple ad text variations: change word order, diff phrases
Content Best Practices
Content marketing plans: When designing content campaign
Targeting options
CPC vs CPM
Before you start, you should know
Precise audience
Who: age, gender, household, life like, income
Where: do they spend time online
How: can I reach them online
Contextual, placement or category targeted
Message: How do I want my message portrayed
Think about what would grab their attention
Contextual keywords best practices
Duplication across ad themes is good
Use keywords you expect to see on the page
15 keywords are enough to build on that theme
Use negative keywords
Avoid misspellings
Use keywords URLs
Select and relay ad group theme
Best practices for ad copy
Target browsing mentality of the user
Spark interest with asking questions, gimmicky works well: ask questions
Accurately describe what you’re advertising
Explain how your product relates
Interested in investing? Think about an IRA, on an investment site
Test special offers, test emotional messages: 50% vs $50 off
About Suzanne McDonald
Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration and I look forward to more like this in the future.
Great summary of the event. Great to hear what those from google think.
Thanks so much! Having heard a couple Google officials speak, the best information comes from the Q&A portion. Please check back for other SEO event notes, too.
In Google, everything is based on the Quality Score which is a combination of how your ads have been performing over time relative to ads of the competition.Ads with a higher quality score will get surfaced more often and have a dramatically lower required bid minimum. When we drilled into the new Google AdWords account we saw bid minimums that far exceeded the maximum bids that we used previously. So, if your account has no history, you might have to spend extra to establish a good history by bidding high just to get started.
How do you get the search rankings of those top sites? First of all, you have to understand how search engines actually operate. Many people think that each time a search term is entered in the search text box of a search engine, the entire web and all of it’s websites are searched for relevant page content for the search terms they entered. This is just not the case. Search engines systematically scour the internet referencing their own databases as well as gathering content from new websites that have either had their URL submitted to them by that search engine’s “Add a URL” form or by following links that are found on other sites they are “crawling.” Information, specifically text, from the pages scanned by the search engine spiders are then logged into the database of that particular search engine. One key factor here is that the spider stores data that it percieves to be information related to the subject of that page. What actually is stored is based on the formula developed by that search engines programmers and engineers.
Thanks for the excellent point. I welcome your insights!
Thanks very much for adding this valuable content and for explaining it so well. Please feel free to contribute anytime!
Higher rankings by search engines facilitate brand awareness. The primary objective behind search engine optimization is thus, to ensure better rankings, and thus, social book marking has emerged as an effective tool for providing back links and getting higher traffic, which in turn help in securing better Search Engine Rankings. Bookmarks represent links through tagging. Unlike a hierarchical structure, tagging is done through a bottom-up method, which create many broad categories to fit in the links. As a result, the users can assert the metadata adding relevance to the links.
Thanks so much for filling in some of the blanks with a thorough explanation! We’d love to hear more
-Suzanne
The principle behind the technology is to ensure that as video quality and quantity expand, so does the amount of information that is visible to Google search. They have already worked to ensure their spiders can read Flash, so video is an obvious next step.
Pay per Click is a form of online advertising that revolves around the purchase of sponsored links on the pages of the search engines that display results. Many people think that it is a stop-gap measure that is used in the intervening time before a sustained SEO campaign take effect. However, if used effectively and systematically, Pay per Click can be used for a long period of time and in conjunction with all kinds of internet marketing campaigns.
Those Google people, always busy upgrading and keeping everyone on their toes. At SMX West in February the panelists were still saying spiders couldn’t read Flash. So this is a recent development? Thanks for sharing!
Good post.The primary objective behind search engine optimization is thus, to ensure better rankings, and thus, social book marking has emerged as an effective tool for providing back links and getting higher traffic, which in turn help in securing better Search Engine Rankings.
SEO
Thanks for a detailed summary! Nice Blog, btw.
Thanks so much for the compliments! Sorry I’ve been MIA for a couple weeks, just got married, was a little busy with that
Hi,
Malinda is an Account Manager and Traditional Media Specialist at Google. As part of Google’s National Agency Team, she works with Search Engine Marketers to assist them in developing account strategies and reaching their overall advertising goals.
r4 revolution
Well, google ads are working pretty good but to much sites are made just for that reason. I’m not sure how other user think about it but for me I would be nerved from these video-ads.
In Google, everything is based on the Quality Score which is a combination of how your ads have been performing over time relative to ads of the competition.Ads with a higher quality score will get surfaced more often and have a dramatically lower required bid minimum.
Hmm … thanks for your thoughts! Anyone else have an opinion? Please share
Thanks for commenting! What if you’re not using AdWords? How about quality score with the organic side?
Thanks for clarifying Malinda’s role. Do you work with her directly?
based on the Quality Score which is a combination of how your ads have been performing over time relative to ads of the competition.Ads with a higher quality score will get surfaced more often and have a dramatically lower required bid minimum.
with a higher quality score will get surfaced more often and have a dramatically lower required bid minimum.
Cool, thanks for the explainer. It helps for those who are just getting their feet wet. Thanks again!
@Suzanne: You’re welcome 😉
Google Adwords is great for any brick or motors store that wants advertising to make even more sales.
Hi,
What an interesting site to say the least, i found it very insightful and also very helpful indead. Thanks again.
Hi there,
Thanks! I’m thrilled you found it so. Was there anything in particular you’d like to hear more about?
Thanks again,
Suzanne
Good post, but have you thought about Google Adwords Best Practices with Malinda Gagnon of Google before?
It`s good project. Thanks for the information you provided. It would be great if got more post like this. I appreciate it.
This was really helpful! Thanks for sharing this.
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful and beneficial to your readers
based on the Quality Score which is a combination of how your ads have been performing over time relative to ads of the competition.Ads with a higher quality score will get surfaced more often and have a dramatically lower required bid minimum.
Cuban cigars | Buy cigars online
Thank you so much Sue for sharing the SEMNE event presentation.. It really helps..
And anyway, nice to know you 🙂
Erskine
Thank you, Erskine! Is there any particular topic that you’d like to hear more about?
Hi there, Thanks for contributing! How about with organic search? I’m wondering how/if AdWords quality score impacts organic search. Would love to hear a number of opinions on this!
Thanks ever so much, very usefull article.
Your article was very helpful to me. I am now starting an ad campaign with adwords for the first time.
What about a sitemap plugin? oh wait that would go against your philosophy that SEO is not needed!
Hi there,
Sorry if I’m giving the impression that SEO is no longer needed; from what I gather the trick to SEO is providing the content that readers are searching for, which then leads to conversions, no? If readers arrive on a landing page that’s keyword-stuffed, do they buy?
Thanks for your comment and providing an opportunity to clarify,
Suzanne
Thanks for this nice info, it’s so useful for me.
Dynamic titles enables you to utilize a web user’s search query as the title of your ad. For instance, if someone searches for “nonprofit grants,” “Nonprofit Grants” will appear as your ad’s title. This is a great way to make your ad appear relevant to users, especially if you’re promoting something specific.
Thank you so much Sue for sharing the SEMNE event presentation.. It really helps..
Thanks for writing such good blog with explanation.That defiantly help us.i found it very insightful and also very helpful indeed.
hi, this is the first time i visit here, it’s great place. i like it.
When you make a website, the reader (or visitor) has to be very much on your mind. Just as an author must write to his/her audience (after determining who that audience is) so must a website creator decide just who it is they are targeting their message to. There is some excellent advice here. Not only must a designer placate the visitor when they make a website, but they must also pacify the search engines and the search engine marketing Gods. As with anything, it all can be difficult to learn until you grasp the basics. Luckily, there are some sites that help you to make a website and include help every step of the way. If there are further questions, posts like this are must-haves to clear up any confusion.
Thanks for the tip!
Thrilled to hear it! Were there other topics or questions you’d like to hear more about?
Thanks for stopping in! Do let us know if there are specifics you’d like to know more about.
Wow, thanks so much for the positive feedback! It’s great to know these efforts are appreciated: I don’t just want a blog for the sake of promoting Designated Editor, but to help people like me who needed to learn more about SEO and social media.
Please know that I’m also happy to answer questions here or via phone/email if there are issues that are best kept under wraps.
Thanks again,
Suzanne
thanks you sueeee very much
You have done a marvellous job by exploring this subject with such an honesty and depth. Thanks for sharing it with us!
Thanks for your time, heres some wonderful info I will be definitely using on my adsense account.
Hello sir..,
very fantastic post…thanks a lot for sharing….. i felt happy…..
I was just thinking about Google Adwords Best Practices with Malinda Gagnon of Google and you’ve really helped out. Thanks!
Glad to be of help! Let us know if you have specific questions and we’ll set out for the answers.
Happy to help!
Happy to be of assistance!
I have been working in this industry since long and have handled various PPC campaign so far. I would like to know more on to improve quality score of the page. I can say that i have done good in improving the quality score of my landing page but still looking for your insight.
use broad, phrase and exact match, as well as negative keywords to weed out unqualifieds
Wow, I never knew that Google Adwords Best Practices with Malinda Gagnon of Google. That’s pretty interesting…
Great post, one of the most informative posts on this subject online actuallly.
Thanks and keep up the great work.
We are a group of volunteers and starting a new initiative in a community. Your blog provided us valuable information to work on. You have done a marvellous job!
Thanks for stopping in! Do let us know if there are specifics you’d like to know more about.
This blog is really great.
Hi there,
Thanks for your question! The quick answer is that’s part of the secret sauce, right? Meaning, PPC effectiveness is what separates the pros and the amateurs. Thus, this information is hard to come by. From a content perspective, I would consider the following steps.
1. Determine whether your landing page is answering the searcher’s question. Once people are on your page, they simply won’t hunt and peck through to find the term they’re searching for. I use word search all the time, but most people will not do that.
2. Conduct a little research. Find that cousin or brother-in-law or whoever who has no problem telling people how it is. Swap a beer for some feedback. Better to hear what someone thinks than to never know.
3. Find a Meetup or other professional group in your area, such as SEMNE. Often these groups will offer analysis and peer support.
I invite readers to contribute as well, especially those with more of a technical background.
Hope that helps,
Suzanne
Thanks for responding to the PPC question!
Hi,
Thanks so much for such a wonderful comment! I’ll be posting more from the Cool Twitter Conference World Tour shortly, if that’s of interest.
Best,
Suzanne
I’m practically, or is it virtually, blushing. Thanks so much for the positive feedback! Please let us know how else we can help, if you have questions or would like further clarification on certain topics.
Also, kind readers, feel free to post your thoughts, experiences, and the like.
In future we’ll be highlighting some success stories from do-it-yourselfers who rolled their sleeves up and made social media work for them.
Stay tuned
Thanks very much! Let us know if there’s anything in particular you’d like to hear more about.
Hi,
Excellent post.I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work…
Thanks so much! Posting notes from OMMA Global as I write and listen to Dunkin Donuts’ great social media campaigns. Should have that up tomorrow 9/23.
Thanks again, Suzanne
I would really say that you have posted such a information post, and i like to thank you for posting such a wonderful piece of information, which will really help peoples like me, Please keep posting.
Thanks for the great information. For someone who is just getting started building websites, this is so helpful. Keep the great info coming! I will be reading faithfully.
Great overview. Your style of writing is really a joy to read.
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful and beneficial to your readers.
Great overview. Your style of writing is really a joy to read.
This is going to take some studying. A lot of infomation to sort through.
Hi,
Good post…..Very nice and creative site , i really impressed about this blog…..
That’s true, that is why you find lots of different people at these types of events.
-James from How to Get Rid of Back Acne
Useful information like this one must be kept and maintained so I will put this one on my bookmark list! Thanks for this wonderful post and hoping to post more of this!
Hi there,
Thanks for your comments and your support. So you you won’t miss a beat, I encourage you to subscribe via RSS.
All the best,
Suzanne
Thanks for the positive feedback! Wondering if perhaps the posts should offer more explanations? What do you think?
I found your blog in the search engines while I was researching for something very simmillar, I love what you wrote your style is easy to read and follow. Have bookmarked your blog for future refference, Hoping to read more of your blog in the future.
yes, i am actually new to this world, but i will definitely cope up 🙂
Thanks for taking the time to post such a detailed and instructive article
Google adwords is the best. Thanks a lot for this.
nice article…
Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration and I look forward to more like this in the futur
Hi and thanks for your comment and encouragement. Do let us know what you’d like to hear more about!
That’s so great to hear! Thanks so much for your comment; it means a lot indeed.
You may find it helpful to subscribe (see button on left-hand side of blog). When you do subscribe (as opposed to bookmark), we’re able to use those statistics to justify attending more conferences and workshops.
Please pass the word, approaching 14,000 readers as of today.
Thanks again very much!
Suzanne
Thanks for taking time out of your busy day to leave such a nice comment
I do appreciate it!
You’re welcome! Is that how working at home is possible for you? We live in an amazing age don’t we?
Thanks!
Wondering if you’ve subscribed to the blog … we’re approaching 1400 subscribers … please pass the word if you find this blog helpful.
Thanks again,
Suzanne
Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. Google has also developed an open source web browser and a mobile operating system. The Google headquarters, the Googleplex, is located in Mountain View, California. As of March 31, 2009 (2009 -03-31)[update], the company has 19,786 full-time employees. The company is running thousands of servers worldwide, which process millions of search requests each day and about 1 petabyte of user-generated data every hour.
Hi Roger,
I’ve also heard that Google employees many hundreds of PhDs. Thanks so much for sharing such valuable information and for filling in the gaps! I’m sincerely grateful.
Best,
Suzanne
Do let us know if there are specifics you’d like to know more about.
thanks for this post
hell, this is really what i am looking for. thanks!
Thanks much for taking the time to post your thanks! Suzanne
presentation is very useful, thanks
This information proved to be extremely helpful. Can you please provide more aspects of this topic?
why you want to stop that
I agree with you two, Suzanne has definitely provided some killer tips in her post!
-Adam
Thanks for taking the time to comment! To keep the content coming, please do subscribe. Thanks again, Suzanne
Hi Adam,
Thanks so much for taking the time to comment with such great praise. I’m thrilled I’ve been able to help you out!
My best to you,
Suzanne
Well, I just found your blog through search engine. Actually I didn’t intend to visit it before, yet after I read your article, I just can say that it’s so inspiring. Thanks for making such nice article!
Thanks very much for your kind comment; it’s very much appreciated! Please be sure to subscribe to stay up to speed on all recent posts.
-Suzanne
Very nice. I just got a free $100 from Google to be used toward adwords. I might just use some of these tips with my free trial.
SEO tips for getting higher search engine rankings with the Drupal content … I generally configure the Drupal Nodewords module to output the meta ….
I came back because I am just now using Google adwords, and I want to make sure I used best practices.
Well, this is my first visit to your blog! But I admire time and effort you put into it, especially into interesting articles you share here!
I always wanted to write in my site something like that. Can I take part of your post to my blog ?
wow…thanks for the toolbar for safari.i never knew this got released.
Which is the most effective way for cost -cutting in an IT company?
good blog.
i have stumbled it…
hard efforts
I have never been so impressed with reading all the stuff above. It really gives you opportunity to look at the point from another side.
How do you get google images to show images instead of white boxes?
nice aticle suzane..
keep blogging
How do you get google images to show images instead of white boxes?
Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration and I look forward to more like this in the future.
a higher quality score will get surfaced more often and have a dramatically lower required bid minimum.
Google adwords is a best ways to make money online. Lot of people make money with this perfect way.
Hi,
Good post…..Very nice and creative site , i really impressed about this blog….
Melinda Gagnon of Google clearly understands that keep advertisers happy by allowing them to reach their audience the best way is what keep Google above the other search engines.
Thanks so much for taking the time to comment; I appreciate the support!
care to share some specifics?
Great point; thanks for sharing!
Thanks very much!
Thanks very much for your comment. It is a ton of work, but if it’s of value to subscribers and readers, it’s worth the effort. Thanks again!
I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
Hi there, Thanks so much for your supportive comment! Do subscribe; subscription rates demonstrate the blog’s value, justifying a press pass. Thanks again! Suzanne
I’d like to know how to find out effective keywords that is to be used for SEM. Keywords that calls lots of traffic and of course great conversion too. thanks in advance Suzanne.
Hi there and thanks for your question. Google provides tools for keyword research. Set up a Google account, if you don’t have one already, and investigate:
Google Keyword Tool
Google Alerts
Those are some interesting starting points. Readers, please feel free to contribute your ideas as well!
Hope that helps!
Suzanne
google adwords is still remind me some question to be solved, it is nice and very exciting
after all google is the best it can challenge anything and anyone,
thanks and regards to all.
Although mechanical examples of computers have existed through much of recorded human history, the first electronic computers were developed in the mid-20th century (1940–1945). These were the size of a large room, consuming as much power as several hundred modern personal computers (PCs).[1] Modern computers based on integrated circuits are millions to billions of times more capable than the early machines, and occupy a fraction of the space.[2] Simple computers are small enough to fit into a wristwatch, and can be powered by a watch battery. Personal computers in their various forms are icons of the Information Age and are what most people think of as “computers”. The embedded computers found in many devices from MP3 players to fighter aircraft and from toys to industrial robots are however the most numerous.
thanks for sharing your good ideas with us , thanks and regards to all.
Hi and thanks for taking the time to comment! A synonym for algorithm = puzzle, no?
Hi there and thanks for commenting. Of course, if you believe Google is overly dominant, that has real results for real businesses who are relying on Google to be fair. You may be interested in the post from the Boston SEO Meetup with Ryan Abood from GourmetGiftBaskets.com.
Thanks again!
Suzanne
Hi and thanks for taking the time to contribute! I invite you to subscribe using the RSS feed.
Happy 2010!
Suzanne
Google adwords ban a lot of accounts now, we all don’t know the reason.
Have you seen this thing today? It’s so like the world its crazy. Also I like trees.
Thanks for the update. Why do you think Google has stepped up policing? I’d love to hear multiple thoughts … I imagine we could get a healthy debate going. Thanks again!
great article I’m going to pay close attention to this from now on.
hi! Suzanne ,
your posting sense is just the excellent one.
Hi and thanks for taking the time to comment. I encourage you to subscribe via RSS (see options in left sidebar).
Hi and thanks for the wonderful compliment. I’m all about respecting people’s time. BTW, I think we should start a movement that webinars should be limited 30 minutes … who’s with me?
I agree with you two, Suzanne has definitely provided some killer tips in her post!
Thanks so much! Hey heads-up: happening Feb 5th “The Future of Search: Google’s Perspective”
Look for highlights the following week, provided we’re not having a blizzard or anything …
Thanks for that. I haven’t used Adwords for a while now, although I will be using again shortly.
I’ve been doing a lot of reading into Adwords and I did wonder if time was a significant factor for getting cpc’s lower.
I wish there was a way to turn these off. It was nice to use Google with some of our layers and applications that didn’t want parcel lines displayed. This is going to cause us more problems now.
Very nice post. Good info
Nice post.
Google has bought Internet security startup GreenBorder Technologies, which creates secure connections to protect e-mail and Web users from malicious or unwanted computer code.With the acquisition, the Mountain View search giant has taken its first steps into the Internet security business. Terms of the deal, which closed in mid-May, were not disclosed, according to Google spokesman Aaron Zamost.
So glad it helps, thanks too, for being specific, enables me to stay attuned to you and other readers are finding most helpful. –Suzanne
Hi there,
So how do you think Google has utilized this technology since it was acquired in 2007, according to Reuters:
Google acquires Web security startup GreenBorder
http://www.reuters.com/article/idUSN2934776420070530
Good post….thanks for sharing.. very useful for me i will bookmark this for my future needed. thanks for a great source
It is good to see you verbalise from the heart and your clarity on this important subject can be easily observed.
Hi there,
thanks for taking the time to comment; very happy we can be of assistance
-Suzanne
Hi and thanks for your observation; it’s good to know our passion for quality content shines through … that is unless there are other passions of ours you’re observing … do share! Thanks, Suzanne
Hi,
Adwords is going to be the market monster in the Search Engine Marketing because Google is trying to conveyance his visitors to click and prefer the links that are featured and shown at the right side of the SERP’S.It’s quite different because the content and the services they provide(vendors of SEM)are more effective sellers and service providers!
Thanks for the information you shared that should be a useful and quite informative and i have taken those into consideration….
HarryDcousta,
SEO Pakistan
SEO Services Pakistan
thank for sharing this great article.
cheers,
Very interesting topic, can you post some further information on this subject.
Thanks for this read mate. Well, this is my first visit to your blog! But I admire the precious time and effort you put into it, especially into interesting articles you share here!
Hi Harry,
You’re welcome and thanks for the thanks. Be sure to subscribe, helps justify press passes, which I request for more expensive events like OMMA Behavioral … coming up Feb 25, 2010, in New York.
What question, in particular, did you have? I’m not an AdWord guru, but I work with some, so if I’m not able to answer I’ll see whose brain I can reign in. Thanks for your comment. -Suzanne
Thanks so much for such a nice comment. It does take some effort to keep it up but comments like these certainly make it worthwhile, Suzanne
I think the real goal is to give the end user a better experience and allow them to find what they are looking for.
Coming up on Feb. 5: “The Future of Search: Google’s Perspective”
SEMPO Boston Working Group presents The Future of Search – Hosted at Google’s Cambridge
Office
Directly from event description:
“Many predictions have been made over the past few years regarding the future of search, and there is one perspective that just cannot be ignored:
Google’s.
“Join the SEMPO Boston Working Group on the morning of February 5th as Lisa Green, Senior Agency Relations Manager at Google, …
Mobile, Local, Social, Personal: Google’s answer to “The Future of Search” straight from Google Senior Agency Relations Manager Lisa Green
The Future of Search – Hosted at Google’s Cambridge Office, Presented by
Nice post. Very good artwork!!!
Nice read mate! I have a problem though, I can’t seem to get your RSS feed to work right in google chrome, is it on my end?
Hi there and thanks for taking the time to comment; I agree absolutely.
What do you think of the more sinister perspective on Google, trying to monopolize the ‘net?
Think there’s merit to it, whether or not it’s intended?
Hi Juan,
Thanks so much … which artwork? There’s a shortage of good photos of me, well ones without hats, sunglasses, after hiking or wind-blown after sailing, etc. Am working on that
Thanks again, Suzanne
Oh no! Can’t imagine, although it could be on either end, I’m sure. I’ve been using godaddy but the email isn’t working on my new Droid phone. I think godaddy may have to go. Thanks for letting me know; I’ll add it to the list of gripes for godaddy. -Suzanne
Rather interesting. Has few times re-read for this purpose to remember. Thanks for interesting article
Useful information shared..Iam very happy to read this article..thanks for giving us nice info.Fantastic walk-through. I appreciate this post.
I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.
The beauty of these blogging engines and CMS platforms is the lack of limitations and ease of manipulation that allows developers to implement rich content and ‘skin’ the site in such a way that with very little effort one would never notice what it is making the site tick all without limiting content and effectiveness.
These articles provide the glow in which we can watch the reality. This is very good one and gives in-depth information. Thanks for this nice article.
Great post! I am just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case.
I must say that overall I am really impressed with this blog.It is easy to see that you are impassioned about your writing. I wish I had got your ability to write. I look forward to more updates and will be returning.
Thanks so much for such an encouraging and complimentary comment. Please consider subscribing with an RSS feed and do be sure to ask any questions you may have. Thanks again, Suzanne
You’re so welcome. Thanks for taking the time to comment. Please consider subscribing via an RSS feed. -Suzanne
Information-sharing is the key to global growth, I think. For the most part, everyone has something worth contributing, be it simply his/her perspective. Glad you’ve found Blog.DesignatedEditor.com helpful!
Hey there, want to share your effort-saving tips? Thanks for taking the time to comment!
Thanks so much for the encouragement! Be sure not to miss a post: subscribe via the RSS feed of your choice using the link at left
Hi and thanks so much for sharing your thoughts and concerns. It’s always a challenge when you’re just starting, questioning who’s trustworthy vs those who are pushing their agenda.
While Designated Editor provides content solutions and strategy, I try to keep my blog as objective as possible. That said, when I’m covering conferences and sessions, I target those that make business sense for my business and my interests.
Thanks for this post I’m new to the web and it has proven of great help. Is it too expensive?
hi thanks for sharing! 🙂
Absolutely depends on how competitive your keywords are, take real estate for example
Boston condos would be pricier than say Raymond NH condos
Msg me on Twitter @DesignatedEditr or email me sue@DesignatedEditor.com if you’d like to be connected with an AdWords guru I work with frequently.
Happy to help,
Suzanne
I must say that overall I am really impressed with this blog.It is easy to see that you are impassioned about your writing. I wish I had got your ability to write. I look forward to more updates and will be returning.
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Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
Thanks very much; I really find online content fascinating, so empowering for smaller businesses and individuals. Just think, you don’t need to know someone anymore. Apply your skills and efforts, and you can level the playing field as never before! Don’t you think? Do share …
Wow, thanks, I’ll have to tell my husband
. Seriously, thanks for taking the time to comment. Please pose any questions and share your perspective -Suzanne
Hey cool, thanks so much. News flash: Keep an eye out for posts with insights from OMMA Behavioral in a
couple days. -Suzanne
Hi there and thanks for your support. I’m at OMMA Behavioral typing away, so keep an eye out for those posts.
Meanwhile, I do cover a bit of terrain, and I’d love to hear what topics you (and other participants here at Blog.DesignatedEditor.com) would like to hear more about: social media, blogging, mobile, how to construct blog posts, or something completely different?
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
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Thanks for sharing info. Keep up the good work…We hope you will visit our blog often as we discuss topics of interest to you
These kind of post are always inspiring and I prefer to read quality content so I happy to find many good point here in the post, writing is simply great, thank you for the post
Hi there and thanks for the encouragement! Are you familiar with RSS feeds? You can have posts delivered to Google Reader, Yahoo, etc. There’s a link to the left. Thanks again, Suzanne
Hey thanks so much! Quite nice to hear, considering what I get in my real life: “What? You didn’t buy yogurt?”
Seriously, I’m thrilled you find the blog helpful. -Suzanne
But I digress
Hi there and thanks for your fanstastic comment! I’m completely with you: I love it when we get discussions going … please feel free to contribute, whether it’s a question or adding your insights. Thanks again, Suzanne
Thanks so much! Don’t miss a post: Be sure to subscribe using the RSS tool. –Suzanne
Thanks for your comment and do be sure to ask questions … sharing and learning like “peas n carrots” … seen “Forrest Gump” too many times lately
Thanks! Your thoughts are always welcome … provided they’re on-topic, of course
Wow and thank you for such a great compliment! Please be sure to pass the word, the more the merrier … Suzanne
If its a competitive keyword is it actually worth spending money on Google adwords?
Excellent point. From what I hear all the low-hanging fruit has been picked. Plus organic gets clicked on more frequently than paid search.
Whether you pick one or the other or do both, it needs to be done well. When searchers click through, they need to immediately see the answer to their question, i.e. their search terms. What has been your experience?
Also, would anyone like to hear or share some best practices?
Thanks for sparking this discussion!
Suzanne
Thank you very much for sharing this very valuable information about Google Adwords Best Practices with Malinda Gagnon of Google with us.
Thanks.
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The beauty of these blogging engines and CMS platforms is the lack of limitations and ease of manipulation that allows developers to implement rich content and ‘skin’ the site in such a way that with very little effort one would never notice what it is making the site tick all without limiting content and effectiveness.
Thanks for adding that … sorry for a short reply, I’m at Search Engine Strategies right now. Highlights forthcoming from SES and SXSW as well. -Suzanne
Your website came up in my search and I’m taken by what you have composed on this topic. I am presently diversifying my research and thus cannot contribute further, even so. Just Now love it and thanks for granting my remark. Great job.
Very sincerely happy to help! Do let us know if we can answer any questions, Suzanne
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Good post, but have you thought about Google Adwords Best Practices with Malinda Gagnon of Google before?
I am having a hard time tracking the point you are trying to get across.
Hi and thanks for your query … wondering if you could articulate what you’d like to be clarified …
Have your targeted audience see your audience, has to be tightly targeted
Keywords, fairly targeted, related to the ad and the service offered
Too true, stay tuned for notes from last night’s SEMNE presentation on A/B testing … interesting stuff.
I can appreciate Melinda’s success, but in looking at the notes, I don’t see a lot that isn’t being said by anyone writing for the internet and considering how to best attract traffic. What is unique about her?
True indeed. To answer your question: She works at Google. But this is how Google is, right, they present 20 minutes of information that people already know
That said, perhaps this information was less well-known when it was presented a year+ ago?
Thanks for taking the time to comment!
It is really helpful for me too…this is the amazing post….waiting to read more…
Thanks so much for the support … happy to know the blog’s been helpful! -Suzanne
I have to agree on all the points that have been brought up on this particular subject. Thankyou for this information.
Would love to hear any points you might disagree with, whether it’s this or another post, best to gauge how the blog can be more helpful. Thanks for your comment! -Suzanne
Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration.
Am always curious which aspect most inspired you. Knowing this helps to guide future posts and which events to cover. Thanks for taking the time to comment! -Suzanne
Hi and thanks for taking the time to comment. Good luck with your site and get in touch again if you need help! -Suzanne
You’re most welcome & thanks for the comment!
Thanks so much! Speaking my language 🙂
Hi and thanks so much for the support! What do you think of the new look? Still ironing out some kinks, but getting there. Thanks much, Suzanne
Thanks!!
Thanks for the interesting content!!!
Many times it’s hard to see the results of the efforts put in by people. For more information about video game news, star wars or other places where artists struggle, you should always try Google..
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[New Post] SEMNE event: Google AdWords Best Practices With Malinda Gagnon of Google – via #twitoaster http://blog.designatededitor.com/2009/01…
There’s not much you can do to get keywords without finding the proper services.
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Happy to help! Let me know if you have additional questions. Also please note the date of the post and that things may have evolved since then.