“Search engines don’t rank websites, they rank pages of a website” — Nick Stamoulis @ Brick Marketing’s daylong workshop

Please note: this is purely highlights about content and keywords from Nick Stamoulis’s portion of the daylong workshop. The seminar also covers email marketing and website pillars.  To sign up for upcoming Boston-area workshops:

www.brickmarketing.com/internet-marketing-workshops.htm

This is not intended to be final copy.

Speaker: Nick Stamoulis
5/13/09

Content

• Write for humans first, search engines second
• Only have seconds to deliver what people want, don’t make them scour your site
• Avoid grammar, spelling errors
• Incorporate keywords naturally
• How much content per page: 250 words min.
• Write content to help visitors, not for search engines
  

Search engines don’t rank websites, they rank pages of a website, and for a website to work well without any risk, it needs to have ada website compliance consultants working on the accessibility of it.

Keywords

• Is this applicable to the type of visitor you want to come to your page
• Doesn’t matter if ranking well for a term that know one is looking for
• Use many variations of the same phrase
• Only optimize 2-5 keywords per page, which are related
• Research keywords individually for each page
• Don’t just sprinkle keywords around the site

Age of website
When site has been around for a long time, become valued

Components to be optimized

• Content
• Meta Title Tags: short natural sounding description of what’s on the page w/  keywords
• Footer: have co name, mailing address, email, phone number on every page
• Site maps: enable search engines to index them all
  

Start with SEO and then add to blog, articles

Link building tools:

• Blogging
• Online publicity: Slide for sources, have 1-2 relevant links, 375 word min, each unique
• Blog comments: Research the blogs that your customers read, use a real human not a company
• Local profiles: Google maps, Superpages, Yahoo! local, yelp, yellow pages
• Article mining: Google Knol, EZineartciles
• Social Networking: Google profiles, Squidoo, FB, MySpace
• Video marketing: Animoto, they animate a powerpoint
• Directory submission

After site optimized

• Plan out in advance 2-4 diff link-building activities each month
• Don’t do more, because could get flagged
• Build trust and authority: position self as expert in your industry