Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah’s book, How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your social media efforts.
Published on September 20, 2010, Turner and Shah‘s book digs into the various social media platforms and how to utilize each for your business. It also covers how to create a campaign strategy, how to strengthen your brand, and how to size up your competition. Plus the quick start guides provide a solid 101 for the social media novice.
How to Make Money With Social Media is comprised of 25 chapters divided into 6 sections addressing the various social media platforms.
Sections in How to Make Money With Social Media
- Social media landscape
- How to set yourself up for social media success
- Social media platforms
- Social media integration
- Measurement
- Conclusion
In these chapters, the authors delve into
- Email Newsletters
- Content aggregators
- Wikis
- Voting
- Forums
- Virtual worlds
Turner and Shah’s How to Make Money With Social Media is authoritative and highly engaging. The text also includes quizzes, such as “are you set up to create circular momentum with your social media campaign?” to further readers’ development.
This book is a solid read for social media experts to novices who would like to grow and develop their business with social media.
By Jamie Turner and Reshma Shah
Published September 20, 2010
Best for: Brands considering social media and experts looking for some new idea triggers.
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Thanks so much for the compliment. When I first launched this blog, it seemed there wasn’t much out there that a layperson could understand. Happy to help!
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Thanks & glad you found it worthwhile. One thing I should have noted about these book reviews: All these books are from local libraries.
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Thanks for taking the time comment and for letting me know about the RSS. Will look into it.
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Thanks for the compliment and do let me know if you have any questions. Thanks again!
Heya! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any methods to protect against hackers?
Keeping your WordPress site up-to-date is important. And I make sure I back up every time I add or publish anything. Good luck & let me know if I can help out!
Howdy would you mind stating which blog platform you’re working with? I’m looking to start my own blog soon but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique. P.S Sorry for being off-topic but I had to ask!
This blog was custom designed using the Genesis theme on WordPress, highly recommend it. Happy to help out, let me know any other questions 🙂