Jonathan Kranz’s blogging and newsletter tips for communicating with clients and prospects

Jonathan Kranz’s tools and tips for communicating with clients and prospects at New England Expo for Business

E-NEWSLETTERS

• Not for: buying lists, need to build one
• Use it for: visited site, talk on phone, downloaded something — INVITE THEM
• Make them short & simple: they’ll either read immediately, later never comes

BLOGGING

Old think: should we or shouldn’t we? Yes, you should
Explore thought-leadership matters, news,

What’s the strategy?
Monitor? → Look at the sphere,
Just one thought leader: popular speaker? → give that person a blog
Multiple contributors: → setup guidelines

Mange comments: bad comments, address them or not

Promote it?

Guest speakers

Do you need to have your own blog to be a blogger? Get more traffic elsewhere than own blog

Be present where other readers are

Keep message consistent

Mirror customers’ concerns

• Offer info of real value: expertise and experience they can use
• Spread around where applicable on your site
• Social media: think about it strategically
• Where are people who are interested in this content gathered?

More from Jonathan Kranz

“Your website should be like a party: When people show up offer a drink –“Copywriting for Dummies” author at New England EXPO for Business

Effective e-Books step-by-step by Jonathan Kranz “Writing Copy for Dummies” at New England EXPO for Business

“Desire plus danger equals drama” Jonathan Kranz shows how you can have a superb eBook too

“Content is more important than ever before” Jonathan Kranz at New England EXPO for Business