Boston SEO Networking Group 5/4/09
http://www.meetup.com/BostonSEO/calendar/9671622/
Since guest speaker Amit from SuperAffiliateMindset.com and PPC Classroom was running late, Jeff Selig jumped in and offered background info.
What is a marketing affiliate? Takes different forms: selling good or service or generating a lead for an industry. There’s an affiliate for any group/vertical
Target, acquire, monetize
Provide content for site, for example, that’s specifically geared toward weddings
Link Junction, all kinds out there, banners, text links to add to your site
Find what you’re passionate about: soccer site
Worst revenue: Google AdWords, then eBay, Amazon, then lead generation
Taking feeds in as an affiliate, can juice up the site for affiliates
Content: text, movies, photos
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Amit and his story:
Used to work at MIT Lincoln Labs, PhD in Physics
Didn’t like job, looking for other income means, discovered Affiliate Marketing
Didn’t even know how to make a website, understanding SEO = find high-volume search terms and put it in article. 6 months of building it, 2 uniques, and no affiliate sales
Read self-development book on setting goals, set a ridiculous goal at $10,000/month
Started focusing and making different decisions. Started looking for other opportunities
So simple but it made sense, had 15 failed campaigns. Most people go through 3 failed and then quit. Participated in forums, if other people can do it, what am I doing wrong, what are they doing right.
Within 4 months, 12/05 made $10K that month, Jan fell to $3,000 but knew it was working. 6/15/06 greatest day of life, making $20K/mo. Said to boss “can’t afford to work for you anymore.”
A week after resigned, profits went to almost zero. Optimize to adjust to new market conditions, back up to $6K the end of the summer.
PPCclassroom.com $10M biz this year
9 modules: keyword research, optimize, 9 coaches, monthly updates
$97/month
Be persistent, consistent, remember your goal
Pick a technique, follow one system, stay consistent until hit 99% competency. 95% you’re breaking even. Think of how much time you need for degree.
Test PPC, SEO and/or social media, see which you really enjoy
“Social media going to be bigger than PPC in the next 5 years”
Two phases: test 15+ offers to find which is profitable. 10% will be profitable. Faster go through them, faster find winner. Focus on the winner: optimize, develop landing pages
Build small site, test it out, main sites have 100s to 1000s of pages
Google quality score: Unique content, send people to real site, contact us, about us
If you strip all affiliate links from site, is it useful at all? No = bad
Talk to affiliate managers, looking for advice for hot areas
Merchant: personal rapport, quality offers, came recommended,
Clickbank: what type of affiliate support, conversion tracking code
How helpful and proactive are they of their affiliates
Few articles per week, based on conversion data
Good niches: testing, attend trade shows, affiliate summit, mastermind with other affiliates for ideas, which niches are successful, talking to affiliate manager, earnings per click for offer
Best success, someone referring a particular offer
Some link-building and article mining, shifting to social media avenues
Hypertracker.com $20/month is great 2 diff landing pages for 2 different offers
Create 2 ads for every ad group
Majority of online shoppers are female
Most sites 1 point of purchase
Superaffiliatemindset
Perry Marshall blackbelt course on AdWords
Tested Advertising Methods by John Cables
Social media vs. PPC results = 1-2% conversion rates for PPC
More narrow the niche the higher the conversion
Todd Bairstow keywordadvisors.com advises: Local terms = easy results + How-to = more longer tail
Other recommendations: Commission Junction = old manager, trusted
wow great to have a journalism pro at the events to help take such good notes of what was covered. I tried to cover it but probably should have just took the pictures & got a video going
See my guest post at:
http://www.searchengineoptimizationjournal.com/2009/05/07/boston-seo-meetup/
Ut-oh don’t do that … I didn’t really want to take up knitting! Thanks for the comments!
I was just thinking about PPC Classroom and you’ve really helped out. Thanks!
Sure thing! Could you let us know how it work out for you, one way or the other?
I know there are a lot of snake oil sales going on out there. That said, I thought Amit was legit and, provided you’re paying for his knowledge (rightly so) was all about helping clients.
Could you let us know how it work out for you, one way or the other?