Got Clicks. Need Conversion? Optimizing the Full Click – from the Banner Ad, to Landing Page to Conversion
Sponsored by Omniture at OMMA Global 2009
For every $80 spent, we’re only spending $1 to ensure it converts
- 94% of visitors will NOT convert
- any improvement can have a big impact
- most websites are like a monologue. Why not use the info we can gather to make the experience more relevant?
Segmenting traffic and frequent visitors
- Search vs direct
- Organic vs paid
Need to act on that intel
Targeting content for individual users, targeting via the web with display ads even
- test on an audience
- ID segments
- Deliver targeted content to segments
Themes
- value = low price
- most popular
- hottest and up-coming
More notes from OMMA Global New York 2009
The New Socialism: Content Owners’ Undoing? Panel at OMMA Global
How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global
How Dunkin Does Social … mmm donuts at OMMA Global
Transforming Social Media Connections Into Qualified Leads at OMMA Global
About Suzanne McDonald
The State of the Agency Business — An Analyst’s View With Jordan Rohan at OMMA Global
The State of the Agency Business — An Analyst’s View With Jordan Rohan, Founder and Managing Partner of Clearmeadow Partners at OMMA GlobalHow many developers are delving into the creative?AgenciesIncentives exist to bill for everythingVery little skin in the game, no motivation to be efficient or scale already completed workMedia choices become much more complexPeople spending 151 hours a month watching TV, could only mean everyone is multi-tasking: phone, listening to music, online, etc.Have to try to bombard ppl, attentiveness has been
most people do not understand how one simple change in ad placement can increase the earning three times or even more.I was astonished too when i found this fact through some changes in some of my e-commerce sites.
Hi Adam,
Thanks for adding your thoughts! The trick is delivering the solution to people’s questions, wouldn’t you say? I’d like to hear more, if you’re interested in sharing with other readers and myself.
Thanks again,
Suzanne