Google Blog Search discussion and Q&A with Chris Pennock of Google Blog Search at SMX West
Feb. 11
Moderator: Matt McGee www.smallbusinesssem.com/
Blog posts get better Google rankings when:
- Recent post
- Keyword in subject title
People use blog search for
- More raw or opinionated content, or fresher
- Entertainment, technology, hobbies
- Often go there when they don’t find what they’re looking for on universal search
Steps involved:
- Author publishes post
- Blog search gets ping from Blogger, WordPress etc.
- Google crawls the post and blog
What makes for good ranking
- Fresh content
- High quality over time
What makes for high-quality content?
- Ppl look, read, click, helps with ranking
- Have analysis, add value, put up orig. research
- infographics
Custom search feeds
Keywords, backlinks food
Can subscribe as RSS or Google Alerts
Browse meme (sounds like theme) tool to check on own blog
Meme tracking
- Anytime something being discussed prominently
- Shows top-ranking blog
- Get in on those topics
- Only updated daily
Similar to Google news, but doesn’t discriminate among major news sources
Tool allows for tracking blog activity for a particular meme
How many links how recent, see where you are
Blog posts on Google.com
Added blogs to universal search
Shows when would be interested to user about their query
Fresher material circumvents normal process, but blogs likely to appear at bottom
Index full html of blog post, includes comments
About Suzanne McDonald
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