Mobile Google Ad Extensions: Get in the know

Barb Young, PPC Strategies and Matt Van Wagner, Find Me Faster deliver tips to SEMNE members

For smartphones:  iPhone/droid/BB

Also WAP cell phone friendly, at least get smartphone enabled

Why bother with mobile?

• 2009 saw a total of 1.2 billion mobile devices shipped
• 65,000 androids are shipped per day
• Smartphone sales are growing faster than WAP

Enable AdWords phone extensions

• Select your device
• Enable click-to-call feature
• Have specific campaigns and metrics for mobile

Different devices have different ads

• Smartphone ads are easier and growing faster
• Opt-in for image ads on WAP phones

Mobile ad performance

• 105% mobile click-thru-rate 3.5% mobile vs 1.7% desktop
• 47% lower CPC

Coming soon to mobile ads

• Opt-in to product reviews
• Directly submit reviews
• video extensions

Stay current & check out these sites

• Google Mobile Blog
• Google Business Solutions