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Mad Men: More lessons to mine for Social Media

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Don Draper Mad Men

Don Draper Mad Men

 

Mad Men illustrates our evolution, but have we?

The Mad Men countdown clock is ticking down (too bad there’s no widget to post here), and I’m thrilled. Sadly, no time to use Betty’s party planner, but cheers to AMC for another season of lessons that can be applied to Social Media.

While the social media integration was widely commented on at South by Southwest Interactive 2012 (highlight posts forthcoming BTW), there’s so much more to contemplate.

Mad Men was also mentioned on a panel at the SES (Search Engine Strategies) New York conference yesterday. The panel discussed integrated marketing and mentioned the pitch Don Draper gives to Kodak when the slide “wheel” is introduced.

My Tweet about kicking off the Social Media Strategies course I teach with the Mad Men Carousel clip became a top tweet. Sorry there’s no embed, but click to watch: http://bit.ly/MadMenCarousel

Very evocative, no? This is how I want my students to think of the class: interesting, ever-evolving, which reflects where we are in this industry today.

The Sterling Cooper pitch provides a perfect frame for today’s students — and professionals: It illustrates how technology changes, but the desire for human connection pervades.

Meanwhile,  my 2012 conference circuit is echoing: We’ll soon be dropping all the prefixes: e-marketing, online marketing, search marketing new media. It’ll just be straight-up marketing. I read a recent OMMA post that Social Media staffs are being fully integrated into the marketing departments. This make sense, no? You wouldn’t have an email department all by itself and only thinking about getting into inboxes (then what?)?

In essence, we’re all here to align what the company has to offer with customer expectations.

I can’t help but wonder what’s really going through the minds of the Millennials who’ve signed up for Social Media Strategies when I show them a pitch for a product that took consumers by storm decades before they were born. It’s an ideal starter to a class the focuses on engagement and interaction, and we start practicing these fundamentals on Day 1.

I’m eager to see how Mad Men keeps the conversation going, both in my class and in my mind.

What other lessons have you learned as Mad Men shows us a reflection of ourselves in another time?

Pinterest for business success

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By Alexandra Smith

Pinterest: ‘The newest social media phenomenon’

Overdrive Interactive professionals Louis Gudema, Ja’Nae Duane, and Danielle Laurion pinned Pinterest as a service that has gone viral, making it a great opportunity for a business’ marketing strategy.

Pinterest for Business

 

“Pinning”

Pinning for business

  • Put “pins” on your website to conduct market research and track user interest
  • A great way to test out products and create online focus groups
  • Use for coupons, product tutorials, and testimonial boards
  • Highlight positive feedback, and reach out to audience members’ negative feedback
  • Users can post pictures and video (including directly from YouTube, which drives traffic back to your YouTube channel)
  • Create a more personable relationship with the brand and show company culture at work
  • Show a visual history of your brand through pictures

Pinterest business examples

Know how to pin and know your pinners

  • Repurpose content to optimize a business Pinterest profile
  • Attach a location to your profile and use keywords to drive traffic to your website and other social media channels
  • Use a keyword-rich board header: Even descriptions of images should contain keywords

Pinterest is a smart business strategy to use Pininterest.  It’s a great way, through knowledge of your stakeholders, to reach them through integrated strategy, keyword rich content, and ultimately, multiple channels.

Catch Overdrive Interactive’s webinars, including: “15-Minute Webinar: How to take advantage of Pinterest.”

Start “pinning” to start winning!

Social media book review on video of ‘Likable’ by Dave Kerpen

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In our digital age, with more than a million people logged onto Facebook, Twitter, and many other social media outlets daily, the question arises:  Is social media valuable for business?

Dave Kerpen’s book, Likable Social Media: How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (And Other Social Networks), answers this question.

According to Kerpen, cofounder and CEO of Likeable Media, social media is extremely valuable for business.

In his book, Dave Kerpen looks at social media’s use in businesses: If you create a ‘likeable’ brand on social media platforms, you will be successful in word-of-mouth marketing for your business.

Likeable Social Media by Dave Kerpen

Likeable Social Media by Dave Kerpen available at Amazon

 

Social media is key to word-of-mouth marketing.  It is a powerful tool when making recommendations.  Faster than ever before friends can communicate their opinions on a variety of things, from restaurants, to movies, to books, and beyond!  In order to establish a successful brand image on social media platforms, businesses must be authentic, engage others, and deliver important content.

Likeable Social Media presents 18 strategies to creating a successful brand.  The chapters are broken up into subheadings, and each chapter ends with a call to action.  To further drive home the point, lists and charts are presented to make the topic more understandable.

Notable Likeable chapter’s headings

  • Think and act like your consumer
  • Be authentic
  • Be honest and transparent
  • Don’t sell
  • Make it easy and compelling for customers to buy

Likable Social Media also dives into Facebook

  • Understanding business to business vs. business to customer communication on Facebook
  • Searching Facebook job titles for prospects
  • Explanation of Facebook’s EdgeRank Algorithm

Likable Social Media, is an informative and succinct read on the importance and impact of social media for businesses.  It emphasizes the value of the quick, yet powerful communication outlets that social media mechanisms provide for people.  Be authentic, engage your consumer, and deliver value to build your brand’s popularity.

Bottom line is, if your brand and market your business effectively online, you will reaps the benefits!  Do you agree?

To hear more of Kerpen’s social media insights, follow him on Twitter

Likable Social Media: How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (And Other Social Networks

By Dave Kerpen

Published June 7, 2010

Best for: Business owners who want to enhance their brand image and who want their consumers to like them in the digital world.

E-Marketing for Artists panel features Designated Editor, Newport CVB

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E-Marketing and new media tools and tips for artists

 

 

E-Marketing for Artists infographic by Designated Editor for the Newport Arts and Cultural Alliance

E-Marketing for Artists infographic by Designated Editor for the Newport Arts and Cultural Alliance

E-Marketing best practices

Claim & maintain your profiles on the major platforms

Fish where the fish are

Form relationships with individuals

Don’t forget customer service

Know you are not in control

80/20 rule: Only talk about yourself 20% of the time

Be useful and helpful to your fans/followers on social media

Offer incentives to visit to your gallery/business, consider other deal types

Use tools and services available beyond simply sharing, such as Facebook ads

Make it easy to share: Include, at minimum, the Like button on your site/blog

Track progress via Facebook Insights, Google Analytics and Email open rates

Monitor activity constantly: Hootsuite/Tweetdeck and smartphones are helpful

Embed and cross-pollinate: Embed YouTube videos in your blog, share your blog posts

Buckle up: The rules and platforms will continue to change and evolve, creates opportunities

E-Marketing: How to get started & make progress

Get your house in order: Focus on your website to ensure social users will not find it confusing/messy

Add a blog: Great for Google rankings and a spot for you to compile all your great content

Learn a little about SEO & develop an editorial calendar to keep your blog on track

Build an email list & establish an e-newsletter schedule; go for big photos & deals

Claim your brand on various social media platforms (see infographic above for current top picks)

Determine which social media platforms your target audiences are using

Start with the platforms that your best customers are using, most likely Facebook

Cross-pollinate: Your blog will help feed your social media and email newsletters

Thanks so much to the Newport County Arts & Cultural Alliance for hosting a fun panel on E-Marketing for Artists.

And thanks to fellow panelists @Annie Collela  & @Andrea McHugh of the Newport and Bristol County Convention and Visitors Bureau for sharing your insights and contributing to this post.

And, last but not least, thanks to the Preservation Society of Newport County for hosting.

 

Social Media resources from Designated Editor

Prior presentations, Powerpoint slides & posts by Suzanne McDonald of Designated Editor

Leveraging LinkedIn: Free tips to prospect and engage

Facebook for Business 101: Branding to Engagement to Ads to ROI

New Media Tips to Land Your First Customer

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