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How to Make Money With Social Media | Video Book Review

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Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah’s book, How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business.  In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your social media efforts.

Published on September 20, 2010, Turner and Shah‘s book digs into the various social media platforms and how to utilize each for your business.  It also covers how to create a campaign strategy, how to strengthen your brand, and how to size up your competition. Plus the quick start guides provide a solid 101 for the social media novice.

How to Make Money With Social Media is comprised of 25 chapters divided into 6 sections addressing the various social media platforms.

Sections in How to Make Money With Social Media

  • Social media landscape
  • How to set yourself up for social media success
  • Social media platforms
  • Social media integration
  • Measurement
  • Conclusion

In these chapters, the authors delve into

  • Email Newsletters
  • Content aggregators
  • Wikis
  • Voting
  • Forums
  • Virtual worlds

Turner and Shah’s How to Make Money With Social Media is authoritative and highly engaging.  The text also includes quizzes, such as “are you set up to create circular momentum with your social media campaign?” to further readers’ development.

This book is a solid read for social media experts to novices who would like to grow and develop their business with social media.

How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

By Jamie Turner and Reshma Shah

Published September 20, 2010

Best for: Brands considering social media and experts looking for some new idea triggers.

Crowdsourcing: The Future of Marketing? OMMA Social Panel Discussion

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Looking forward to OMMA Social 2012 next week. Here’s a nugget from last year’s.

In social media’s infancy, marketers used crowdsourcing to get involved with social media.  But, as social media got more complex, crowdsourcing tactics had to change to make brands more exciting.

Initially, social media was used to solicit audiences to create commercials for brand contests, but as social media use increased, it is used daily by marketers to communicate with consumers and promote brand evolution.

This OMMA Social panel, moderated by Mel Carson, Microsoft’s advertising community manager, discusses how to use consumers’ opinions to drive brand initiatives, with the end goal to make brands more appealing.

Crowdsourcing

Crowdsourcing tips

  • To avoid mob mentality, ensure your groups are composed of individuals with real identities
  • Define what you’re looking for: Structure and planning vs. pure creative

Brand tips

Stay current

  • Life cycle of content is 3 hours; the solution is to keep producing more
  • You don’t have a choice anymore:  Quarterly research campaigns are passé, need to stay current on a daily basis
  • Once you dive in and start getting feedback from passionate customers, do something with it

Listen to your audience

  • Trust your consumers
  • Understand them, and then make your plan
  • Do not overlook differing views
  • Have to take the mindset of how will people REACT to your content not how will they read it

Final brand tips

  • Experience and share your surroundings!
  • If you are asking, ask for the smallest thing possible
  • Be transparent: More transparency, more real conversation
  • Social media activation takes strategy and planning, don’t just dive into it

To summarize and reflect on marketing’s initiative, here’s a great quote from OMMA Social participant @brandone:  “Marketing is about mirroring a good idea with the right delivery vehicle.”  Social media can be that great vehicle for marketers, if used properly.  Be super engaged with your consumer, learn what they want, and then plan out the proper brand execution strategy.”

Thank you @JackWagner54, @HeatherCinOC, @ogilvydigital, @katiedel, @thebuddygroup, @HeatherCinOC, @jencorbett, @YahooAdBuzz, @nicoledunc, @brandone, @socmedsoc

Google+ Benefits and Impact on Search | Overdrive Interactive Webinar

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What you need to know about Google+

Google is battling social competitors, and it is responding by increasingly intertwining social media and search.  Hence we have Google+ which combines social and search and, thus far,  it has been successful mix. From a search marketing perspective, this new wave of search changes carry the moniker “Search Plus Your World” (SPYW).

Without getting too technical about SPYW, OverDrive’s webinar, “How social media is impacting search opportunities,” teaches businesses about Google+ and how to use social and search to increase their visibility and sales.

The panel comprised, Google Agency Relationship Manager Grant Burgess, Overdrive’s Director of Social Media Ja-Nae Duane, and Overdrive’s Director of Search Michael Orlinski.

Overdrive InteractiveGoogle+ is a fast-growing social media platform

  • 90 million people on it
  • Over 50% of brands got on the Google Plus platform within the first few weeks
  • The +1 button has become the fastest growing social sharing widget thus far. It appears more than 5 billion times a day!

Google+ Hangouts

  • What if you could have real conversations with your customers? That’s what Google+ Hangouts are for.
  • Use Hangouts for research
  • Enable you to share your desktop
  • You can have real-time customer conversations, not just comments

Google+ Circles

  • People are sharing 2-3x more with Circles on Google+ than they are publicly
  • The Circles that you create and the Circles of people who +1 your brand, can start to be an authority in everyday searches
  • Circles help you send content to right people

Google Brand Page Checklist

  • Identify brand ambassadors
  • Complete your page
  • Customize circles
  • Post content
  • ENGAGE!

Enhance your Google+ presence

  • Your Google+ page needs to establish a great first impression! What story are you trying to tell?
  • There are a lot of advantages for search marketing
  • Think about what keywords you want to include to increase your SEO efforts
  • Post measurable content
  • Know what your target audience wants to share, and then craft your campaign
  • Humanize your brand: People connect with people
  • Put +1 on your content, it helps recommendations have staying power

According to the pros at this webinar, “social is not a destination, it’s a core human behavior.”  Google+ taps into the social nature of the Internet user to enable the world of social and search to combine in a way that allows uninhibited sharing of content between the people of your choosing.

Thank you for participating in the webinar @smitus, @JulieVera, @Icanhazjill, @mkosmicki, @JuliaForsyth, @LouisGadema, @mapdock!

Tools to Drive Your Social Media Editorial Calendar by Designated Editor

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Driving and Planning Your Social Media Editorial Calendar

Do you find Social Media overwhelming … and making you crazy?

Designated Editor’s Suzanne McDonald shared sanity-saving tools to engage and increase social media effectiveness with the Yankee International Association of Business Communicators in Greater Boston last night. Here are a few highlights.

Tools to Drive Your Social Media Editorial Calendar by Designated Editor

Social Media challenges we’ll address

  • What should an editorial calendar look like?
  • How to discover influencers?
  • How to be more efficient?
  • How to measure and boost ROI?
  • How to integrate across platforms?

 

4 elements of social media planning

Stage 1 Your audience & influencers

Stage 2 Find & leverage the right tools

Stage 3 Integrate social media channels

Stage 4 Social media optimization & metrics

Tools

HubSpot, Compendium, WordPress Editorial Calendar plugin

 

Stage 1 Audience & influencers

  • Who might be your best advocates?
  • What are their defining characteristics?
  • What are they looking for?
  • Are you using the right vocabulary?

Tools

Google Trends, Google Alerts, Google Keyword Tool

Influencer detection tools

Wildfire leaderboard, Technorati blog tool, Twiangulate, Klout Twitter plugin

 

Stage 2 Use the right strategic tools

  • Editorial calendars
  • Blogs: Yours and others’
  • Email newsletters
  • Search marketing best practices

Tools

 Samepoint, OMGili, Icerocket, Cision EdCals

 

Stage 3 Integrate social media channels

  • Claim social profiles: Facebook, Twitter, LinkedIn, Quora, SlideShare, Pinterest, Google+ etc.
  • Determine most relevant social channels
  • Monitor, engage & integrate
  • Sentiment analysis
  • Weave your content across platforms

Tools

Whathashtag, Twitalyzer, Twilert, Twitrratr

 

Stage 4 Social media optimization & metrics

  • Be more efficient
  • Be more effective
  • Optimize for performance
  • Calculate your ROI

Tools

Hootsuite, Google Analytics, Facebook Insights, bit.ly, Twittercounter, SproutSocial

 

Many thanks to Yankee International Association of Business Communicators President Linda Sanders for the opportunity to share these insights.

Looking for a speaker for your event or organization? Check out myriad new media topics Suzanne McDonald has presented.

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