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Corporate blogging “This is the way the world works today” — John Cass from ideaLaunch at New England Expo for Business, part 1

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“Marketing with Corp blogs: Customers are willing to talk if you’re willing to listen” at the New England Expo for Business
Speaker: John Cass Director of Marketing at ideaLaunch

Gen Y = Digital natives: grown up with phones, etc.

Transparency: People don’t like hidden messages, reveal who you are and reveal connections

Dialog: Key to building trust through authenticity

Use to connect w Gen Y, also works for other generations. “This is the way the world works today”

Content mktg strategy that combines marketing and SEO

Blogs perfect for SEO, in terms of keywords, indexability, and links
Have an engagement strategy.

Compelling content and engagement

3 types of corp blogs

1.    Columnist: really good stuff that you write, don’t answer comments, don’t do outreach to blogging community
2.    Host write content, write back about comment
3.    Most successful: Social engager: writes content, has strategy for reading what’s going on in blogging community and build relationships

About Suzanne McDonald

Former Boston Globe journalist, New Media Education Expert, founder of Designated Editor: Teaching individuals, educators & companies how to create influential interactions & eliminate social media insanity.

Comments

  1. John Cass says:
    May 31, 2009 at 10:06 pm

    Thanks for the post much appreciated!

    Reply
  2. Suzanne of Designated Editor says:
    June 2, 2009 at 5:41 pm

    Thanks for the thanks!

    Reply
  3. Mike Monroe says:
    July 3, 2009 at 6:08 pm

    Would LOVE more information on THIS:

    “Most successful: Social engager: writes content, has strategy for reading what’s going on in blogging community and build relationships”

    Blogging Community Strategy… hmmm.
    SOUNDS ESSENTIAL. But purely unknown to me.

    Love your info.

    Reply
  4. Suzanne of Designated Editor says:
    July 7, 2009 at 3:14 pm

    Hi Mike,

    It was great to chat with you yesterday. Please let me know if there’s anything more I can do to help out!

    Reply
  5. tiffany jewelry says:
    October 16, 2009 at 7:32 am

    what’s going on in blogging community and build relationships…

    Reply
  6. Suzanne of Designated Editor says:
    October 23, 2009 at 9:16 pm

    Hi and thanks for your comment. Wondered if you could rephrase your question so I can be more helpful to you. Are you asking about recent developments or perhaps the philosophy behind blogging and social media?

     Thanks! -Suzanne

    Reply

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