Barb Young, PPC Strategies and Matt Van Wagner, Find Me Faster deliver tips to SEMNE members
For smartphones: iPhone/droid/BB
Also WAP cell phone friendly, at least get smartphone enabled
Why bother with mobile?
- 2009 saw a total of 1.2 billion mobile devices shipped
- 65,000 androids are shipped per day
- Smartphone sales are growing faster than WAP
Enable AdWords phone extensions
- Select your device
- Enable click-to-call feature
- Have specific campaigns and metrics for mobile
Different devices have different ads
- Smartphone ads are easier and growing faster
- Opt-in for image ads on WAP phones
Mobile ad performance
- 105% mobile click-thru-rate 3.5% mobile vs 1.7% desktop
- 47% lower CPC
Coming soon to mobile ads
- Opt-in to product reviews
- Directly submit reviews
- video extensions