Transforming Social Media Connections Into Qualified Leads at OMMA Global
Moderator: David Honig, Advisor and Co-founder, Media6degrees, Inc.
Panelists
Brian Halligan, CEO and Co-Founder, HubSpot
Zephrin Lasker, Founder & CEO, Pontiflex, Inc.
Mark Moran, Founder & CEO, findingDulcinea
Brian Halligan:
How organic gets the pull
- Really active doesn’t work well
- Remarkable blog w great content
- Then market the content thru Twitter
1. Create great content
2. Optimize for Google and Twitter
3. Market it
4. Measure the various pipelines
Can be 6 times more effective if it’s marketed properly
Mark Moran:
- Need to understand your business and what you want to gain from the campaign
- There’s no one answer for everyone, take one, implement, measure and see which works best
- What’s the value of one customer for you
- How many potential customers are on Twitter, etc.
David Honig:
Marketing changed enormously, you can participate in the conversations, better track those links, but what does it mean to your brand?
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mostly women, skews 35 and under, website is 41 and skews male