SEO tips to use to increase traffic on to your site and enhance visibility and marketability, from the Boston SEO meetup Search Engine Optimization tips.
Title
- Make it descriptive
- Use keywords
Use Keywords
- 2-5 distinct keywords per page
- Use keywords in headline
- Get your keywords off your site as well: Build links with videos, articles, press releases
Use Metatags
- These are a summary for result pages
- 50% of time, searchers decide to click on site due to metatags
URL structure is the page filename
- Write it to be unique
Internal and external linking
- Link building is marketing not a science project
- Link building is about building brand and reputation
- Pick your battles, don’t create 500 mirror pages = poor user experience
- Make a unique description for each external site, titles should have 1 keyword
Image tags should contribute to page
XML sitemaps: All search engines to index page
Market your website
- Go after major markets first
- Use PPC for targeting
- Get biz listed in as many directories as possible
- Merchantcircle, CitySquares
- Marketing should be integrated
Top 10 FAQs or what they should be asking, according to Trafficgeiser
- Do video of 1, get more if you sign up
Track your page often
- Track everything
- Analytics
- Add a tracking phone number
- Create promotions to help track
- Measurement shows what’s working
- Keep up with webmaster guidelines, review everything at least every 2 months