“Marketing with Corp blogs: Customers are willing to talk if you’re willing to listen” at the New England Expo for Business
Speaker: John Cass Director of Marketing at ideaLaunch
Gen Y = Digital natives: grown up with phones, etc.
Transparency: People don’t like hidden messages, reveal who you are and reveal connections
Dialog: Key to building trust through authenticity
Use to connect w Gen Y, also works for other generations. “This is the way the world works today”
Content mktg strategy that combines marketing and SEO
Blogs perfect for SEO, in terms of keywords, indexability, and links
Have an engagement strategy.
Compelling content and engagement
3 types of corp blogs
1. Columnist: really good stuff that you write, don’t answer comments, don’t do outreach to blogging community
2. Host write content, write back about comment
3. Most successful: Social engager: writes content, has strategy for reading what’s going on in blogging community and build relationships