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Effective & Efficient Social Media Marketing for Small & Solo Brands

Find out how successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.

Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online, and the services you choose, for example you can buy instagram followers to improve your ratings in this social network.

In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.

Founder of Newpo10926418_10153005593199581_7098092806552195492_nrt Interactive Marketers networking-learning group, Suzanne McDonald launched her consultancy Designated Editor in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.

An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, with the Best marketing training at the Affiliate Institute  and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets. Learn about Social Firestarter to achieve outstanding results in your career.

You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. Her last event with Instagram expert Sue B. Zimmernman had over 200 RSVPs. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses, she helps people get to know the importance of Instagram Services and other platforms.

Check out more about Suzanne at her companies’ websites:

Designated Editor

Newport Interactive Marketers

P90X and social media with Tony Horton at URI

By Julie Woodside

P90X fitness guru Tony Horton had students flexing their brains during his inspirational visit to URI’s Social Media Strategies class taught by Designated Editor’s Suzanne McDonald.

Tony Horton, URI alum, has worked for over 20 years to create the P90X workout, the best-selling home fitness program in American.

How did he do this and how can you achieve the same level of success in your endeavors?

Tony Horton goes social

  • Tony loves direct contact with his audience
  • Uses social media: Facebook, Twitter, blogging
  • tonyhortonsworld.com allows different groups people to interact
  • Social media creates great content for large-scale view
  • Tony attributes P90X success to internet and social abilities
  • Social media has has even made Tony a better typist!

Be healthy, be mindful,  be open, be social.  Thanks for the great presentation, Tony!

Inspiring tips from Tony

Health and fitness first, find your passion, think and act outside of the box, challenge yourself, find your mentor, be grateful, live in the moment, laugh, meditate, find balance, choose right over wrong, navigate obstacles, manifest your dreams

Class dismissed.

 

P90X fitness guru Tony Horton with Designated Editors

P90X fitness guru Tony Horton and Designated Editor's Julie Woodside (left) and Suzanne McDonald. Tony explained how social media has helped launch his profile to URI's Social Media class, which Suzanne designed and teaches.