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Designated Editor Writes a Book | Retreat Weekend

Book retreat weekend Designated Editor

Book writing goes much faster without distractions and some plush surroundings.

Book Writing Requires Retreat Weekend

Room 202 was a second attempt at the ideal sanctuary to remove distractions and stimulate my book writing. With a sliver of a Bay view, the fireplace blazing, and light streaming in the room’s four windows, it’s nearly everything I was looking for.

I knew I had to get away, despite all that needed to be done at the farmhouse.

Hurricane Sandy had created quite a stick harvest – tree debris strewn everywhere – not to mention the house’s 43 windows still need to be cleaned.

And the daylight shining in spotlighted where the floors had accumulated dust, grass clippings, spider webbings, and more.

For sure my husband was going to guilt me about getting away, especially since the roof of the big barn looked like a giant had peeled a big hole back from the tin roof, just like we used to poke a hole in the bottoms of the chocolates when the Valentine’s box didn’t come with a map. No treats inside the barn, Sandy, but thanks for the big hole in the roof. Instead, Bob’s parting words before closing the side door and heading off to work: “Happy writing!”

Indulge yourself with all the tale and interesting stories at Books First now.

Instead, the deal I had found wasn’t available for Friday night. I rearranged my Monday tasks to Saturday morning: graded all the papers, set up next assignments, readings, and announcements for my Event Planning & New Media class. Not quite ready to write one of the 4 chapters I’ve tasked myself with, but at greater ease with the decks fully cleared for the next 2 days.

Considering Writing a Book? Dial into Lisa Tener’s Free Teleseminar on March 19.

Bristol Harbor Inn offers staycation deals in November and December. Bob suggested going someplace more interesting, but 30 minutes from home removes the temptation to explore. I’m here to dive into my book. The Saturday-Sunday night stay rang up to just over $200, with gas fireplace, $50 dining credit, and continental breakfast each day.

Room 202 is in the front of the building with 2 south-facing windows and 2 street-facing. The only change I’d make is more of an easy chair, but the chair I’m in is likely better, less tempting to fall asleep in!

No wifi in the room is also a blessing. Only hardwire, and I do have my laptop, although I’m finding writing on my iPad less work-like.

A few of the secrets from Lisa’s class that have really helped

  • Make the space in your life for your book.
  • Let writing your book be a fun activity, not something you dread.
  • Imagine your readers and how your book will resonate with them, change their lives.

The most surprising aspect so far is how easily it’s coming together, if I create the time and space for it.

And, this experience has transferred to other aspects of my life and business. Most surprising example, getting away while there’s so much work to be done. Fortunately, Bob has become adept at fixing barn roofs; the sticks will be there when I get back and feel like being outside; and I’m spending less than I budgeted and will bring the house cleaners in for an even bigger reward.

2012 Stevie Executive of the Year Award-Winner

Designated Editor wins 2012 Stevie Award Female Executive of the Year – Business Services – 10 or Less Employees

Suzanne McDonald 2012 Stevie Award Winner

Suzanne McDonald 2012 Stevie Award Winner

Thrilled to be in New York for the awards ceremony, baby-bump and all, about six weeks before Elise was born. 2012 was a great year, personally and professionally!

Here’s why Designated Editor won 2012 a Stevie Executive of the Year

Make no mistake: most small and medium businesses don’t know enough about Social Media to make educated decisions.  As a result, they hire companies whose expertise is the “Social Media Game”:  exorbitant retainers for standardized reports; “pushing” only what they know rather than being effective and generously giving what is needed; or providing rarely utilized “platforms,” driven by ” machines” when an educated human is needed.

And then there is Suzanne McDonald, a revolutionary in the Social Media arena, whose business – Designated Editor – has fast become the go-to company for Social Media in New England.

Ex-journalist and visionary who predicted print’s demise and dove headlong into New Media, McDonald is one of few if not the only pro in the region who is a TRUE expert on all aspects – from Google+, Pinterest, Facebook, Twitter, and LinkedIn to  WordPress, Websites, blogger outreach/strategy, content development/strategy, SEO, events, press and newsletters to integrated marketing/branding.  A teacher at heart (McDonald designed and taught the University of Rhode Island’s first Social Media Strategies course), McDonald studies New Media the way a star pupil does, sharing her vast expertise with a diverse client base so that they, too, become pros – all for far less than the “big guns.”

Why? Because McDonald alone among so-called “techies” knows that “Social” involves far more than “Media.”  “For business growth, face-to-face trumps Social Media; mastering both – and the interplay between the two – is critical.”

Mid- 2011 to mid-2012 was Suzanne McDonald’s banner year. It was then that Suzanne McDonald’s “techie” forum, Newport Interactive Marketers became a regional household word – 700 members “off the bat”; speakers who normally receive $5000-plus fees agree to show up, for free, just to be in the company of McDonald and her following; and a powerful reputation for being one of the only techie forums that attracts 50% women.

McDonald’s Workshops, inaugurated in the same banner year, are also a magnet for businesswomen. McDonald knows user-oriented technology better than anyone, but she also knows that this female following often comes to “reinvent” themselves. In McDonald they have someone who makes them feel comfortable.

For instance, the company with 44 wheelchair ramp franchises:  To boost their business, McDonald chose to craft stories – yes, this former journalist is a brilliant writer and editor, too – focusing on an Iraqi war veteran, a stroke victim, a young disabled couple. As per McDonald’s POV, not as an opportunity for corporate braggadocio, but for readers to identify with. “Nobody cares about the company,” says McDonald. “The reader, the human being, is all.”