About Suzanne McDonald
Former Boston Globe journalist, New Media Education Expert, founder of Designated Editor: Teaching individuals, educators & companies how to create influential interactions & eliminate social media insanity.
Former Boston Globe journalist, New Media Education Expert, founder of Designated Editor: Teaching individuals, educators & companies how to create influential interactions & eliminate social media insanity.
COPYRIGHT 2017 DESIGNATED EDITOR
Copyright 2015 Designated Editor
Build your blog, brick by brick | Blog World Expo
Did you know that 33% of Americans follow brands on Facebook and Twitter?
That number has doubled in the past 2 years. It’s clear that a company’s online presence is more important than ever. Brands that transcend social media platforms like Facebook and Twitter see a strong following on blogs. This happens because blogs offer more thoughtful and carefully curated content. Building a successful blog isn’t an easy task, and followers will only join if there’s a benefit for them. There are, however, ways for bloggers to improve their sites. The key is is look from inside out. At the Blog World & New Media Expo, a talked called “Building an Authority Brand” touched upon the must-do’s for serious bloggers. We’ve recapped some of the hot topics at this exclusive event:
It pays to understand the blogger culture
Interactivity is key
There are plenty of budding blogs and blogger tools to learn from
Thanks for the insight, @CENTURY21, @tamadear, and @rzazueta!