7 social media trends every non profit needs to know about

Social media opening more doors for every type of non profit

Social Media for Social Good: David Wells of Socialize Your Cause at Podcamp 5 Boston

By Alexandra Smith

1. Social media allows each non profit to measure your fan base, aka your “social graph.”
2. Social Media has drives the evolution of philanthropy – online donations are on the rise.
3. Online outlets provoke camaraderie for a cause: i.e. Movember – men encouraged to grow mustaches to solicit donations for prostate cancer.
4. Crowdsourcing is decentralizing positions and making many responsible for the tasks for which one employee used to be responsible.
5. Social media encourages flash mobs – people unite over a goal or cause and complete a public act, seemingly random.
6. Peer-to-peer philanthropy – social-media-driven benefit to nonprofits: Donors browse philanthropic marketplaces – to choose where to give money online.
7. Social media influences the rise of aggregated giving – employees can donate a certain percentage of their earnings to a charity.